Director of Growth Marketing, Brooklinen
$135-165k
+ 15% target bonus + Equity
More information about location
2 days a week in office (Brooklyn, NY)
Luxury bedding and loungewear
Open for applications
Luxury bedding and loungewear
101-200 employees
Open for applications
$135-165k
+ 15% target bonus + Equity
More information about location
2 days a week in office (Brooklyn, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 7+ years of marketing experience with deep expertise in performance marketing and hands-on platform execution within the last 2 years
- Proven track record leading in-house paid media at a DTC brand, ideally at scale
- Experience managing large media budgets ($10M+), with a strong command of marketing mix modeling and efficiency optimization
- Strong analytical foundation with fluency in DTC metrics: LTV, CPA, ROAS, CAC, % organic, and attribution modeling
- Proficiency in building reports in Excel and BI tools (Looker, Tableau, etc.), with comfort presenting insights to executive stakeholders
- Experience with multiple attribution models and measurement tools, including MMM and incrementality testing
- Demonstrated ability to partner cross-functionally with Creative, Finance, and Ecommerce teams to build aligned plans and shared goals
- A strong people leader with a track record of hiring, mentoring, and retaining high-performing teams
- Comfort operating at both strategic and tactical levels—someone equally excited to drive the vision and get into the details
- A thoughtful communicator and presenter with experience working with senior leadership and Boards
- An innovative, results-driven mindset with a deep understanding of the evolving growth landscape
What the job involves
- Own and evolve Brooklinen’s growth marketing strategy to drive meaningful top- and bottom-line results through best-in-class planning, testing, and execution
- Lead the day-to-day strategy and performance across key paid channels—primarily Search and Paid Social—with a focus on traffic, ROAS, and marketing efficiency goals
- Manage and monitor budgets across performance channels in close collaboration with Finance, channel owners, and Marketing leadership
- Partner with Finance and Marketing to build forecasts for traffic, ROAS, and new customers, and proactively manage channels to hit those goals
- Develop and oversee the testing and optimization roadmap for paid search and paid social, identifying high-impact tests in partnership with platform reps and internal teams
- Lead a team of channel managers, fostering operational excellence, strong performance analysis, and a high bar for insights and accountability
- Drive user journey optimization in performance channels, collaborating cross-functionally with Creative, Ecommerce, and Analytics teams
- Partner with the Brand team to build, test, and refine channel-specific content that supports both brand storytelling and performance efficiency
- Own creative testing strategy in performance channels (A/B testing) and present learnings to the broader organization
- Leverage multiple attribution methodologies, including MMM and incrementality testing, to evaluate investment decisions and optimize channel performance
- Stay hands-on with optimization within platforms (e.g., Google bid strategies, Meta account structures) and push for innovation and experimentation
- Develop and present reporting and insights for the Executive Team and Board, tying channel performance to company-wide KPIs
- Own headcount planning and team structure for the Growth Marketing function, identifying capability gaps and future hiring needs
- Reporting to the VP of Digital Marketing & Media, this role will oversee Brooklinen’s Growth Marketing function and play a critical role in shaping and elevating our paid performance strategy across channels
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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