Senior Industry Marketing Manager, Gong
$134-210k
AI OS for revenue teams
Be an early applicant
AI OS for revenue teams
1001+ employees
Be an early applicant
$134-210k
1001+ employees
Company mission
To empower companies to unlock their full revenue potential.
Role
Who you are
- 10+ years of B2B SaaS marketing experience, with significant experience supporting Enterprise sales motions
- Proven track record of owning pipeline targets and driving measurable revenue impact in close partnership with Sales
- Experience designing and executing integrated programs that deploy demand generation, ABM, and field marketing strategies
- Strong sales acumen and executive presence, with the ability to influence and challenge senior sales stakeholders
- Experience building new programs or GTM motions from ambiguity, not just operating within an established engine
- Analytical and outcomes-oriented, with the ability to translate pipeline data into insights and action
- Comfortable operating across segments (Enterprise-first, with exposure to Mid-Market and/or SMB)
- Prior experience marketing to Financial Services, Healthcare, or Manufacturing is a plus, but not required
What the job involves
- In this role, you will own pipeline creation and acceleration for Gong’s Industry Expansion team across Financial Services, Healthcare, and Manufacturing
- You’ll design and execute industry-specific revenue marketing and demand generation programs that blend demand generation, ABM, and field marketing to deliver maximum pipeline impact
- As a key marketing partner to the VP of Industry Expansion and their leadership team, you’ll build industry demand generation marketing plans spanning SMB, Mid-Market, and Enterprise segments, with an Enterprise-first focus
- You will partner closely with Sales while orchestrating cross-functional Marketing teams, including Demand Generation, Growth, Solutions Marketing, Field Marketing, Partner Marketing, and Events, to drive aligned, revenue-generating industry programs
- Your mandate is simple: build a scalable industry revenue marketing motion that delivers predictable, high-quality sourced pipeline for key industries
- Own the number: Drive to quarterly sourced pipeline targets for Industry Expansion and engage in consistent reviews with Sales leadership to stay on track. Maintain clear accountability for performance and optimization
- Own the relationship: Serve as the lead Revenue Marketing partner to the VP of Industry Expansion and senior sales leaders. Participate in planning cycles, forecast calls, and QBRs to align on account priorities, sub-industry focus areas, and growth strategies
- Build the industry revenue marketing strategy: Develop and execute a unified demand generation plan tailored to Financial Services, Healthcare, and Manufacturing. Determine the right mix of 1:few and 1:many ABM, digital programs, third-party activations, and field marketing plays to drive net-new logo growth
- Activate cross-functional campaigns: Partner closely with Solutions Marketing, Demand Gen, Growth, Field Marketing, Partner Marketing, and Events to launch integrated industry campaigns including webinars, executive programs, sponsored content, and targeted account engagement
- Co-lead field and executive programs: Collaborate with Field Marketing to design and execute executive events, account-centric experiences, and high-touch plays that accelerate priority deals. Be scrappy and hands-on when needed
- Establish scalable playbooks: Identify repeatable frameworks for industry engagement and multi-threaded account penetration. Document what works, sunset what doesn’t, and refine the motion over time
Our take
In the world of sales, relying on traditional methods like CRM notes for customer insights can be a time-consuming nightmare. Sales reps often spend hours sifting through data, yet crucial details get lost and decisions end up being based on guesswork. Recognizing this challenge, Gong founders saw the potential of AI to bridge the information gap.
Gong's innovative solution goes beyond simply recording customer interactions, it analyzes them as well. Gong identifies potential red flags and offers recommendations on the fly, helping reps navigate conversations toward successful closures.
With a proven track record and a global customer base that includes tech giants like LinkedIn, Slack, and Shopify, Gong is making its mark on the industry. The company is now focused on expanding its reach internationally and forging new partnerships, solidifying its position as a leader in AI-powered sales intelligence.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$250m
SERIES E
Aug 2020
$200m
SERIES D
Total funding: $586m
Company benefits
- Mental health support resources
- Flexible wellness fund
- Work from home stipend
- Generous vacation days
- Quarterly recharge company shutdowns
- Parental leave
- Employee equity
- Retirement savings
- Commuter & parking benefits
- Training & development programs
- Employee resource groups
- Mentorship opportunities
Company HQ
The East Cut, San Francisco, CA
Leadership
Amit Bendov
(Co-Founder & CEO)Prior to co-founding Gong in 2015, Amit spent nearly 3 years as the CEO of SiSense and 5 years as CMO at Panaya.
Eilon Reshef
(Co-FOunder & CPO)Initially served as CTO at the company before transitioning into their current role. Co-founder and former VP of Webcollage (acquired by Answers in 2013).
Salary benchmarks
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