Local Memberships Marketing Coordinator, Axios
Part Time Temporary
Starting salary for this role is in the range of $40 - $45 per hour and is dependent on numerous factors, including but not limited to location, work experience, and skills
News media company
Be an early applicant
News media company
501-1000 employees
Be an early applicant
Starting salary for this role is in the range of $40 - $45 per hour and is dependent on numerous factors, including but not limited to location, work experience, and skills
501-1000 employees
Company mission
To get you smarter, faster on what matters.
Role
Who you are
- Strong project management and organizational skills; you can manage multiple campaigns and deadlines at once without losing details
- Strong writing and editing skills, particularly for concise promotional and email copy
- Comfort working independently and coordinating across multiple teams
- High attention to detail, especially around campaign eligibility, winner selection and fulfillment
- Comfort working with spreadsheets and basic performance metrics
- A test-and-learn mindset: you are interested not just in executing campaigns, but in identifying ways to make them more effective and easier to scale
- Experience in membership, lifecycle marketing, media, subscriptions or consumer growth is a plus, but not required
What the job involves
- 1 big thing: Axios is a modern media company dedicated to providing trustworthy, award-winning news content in an audience-first format
- We are looking for a part-time, temporary Local Memberships Marketing Coordinator to run and help scale member giveaways across our Local markets
- Why it matters: Giveaways have proven to be a strong acquisition and engagement tactic
- Five recent campaigns generated an overall 4x positive ROI across every market tested
- We now want to test whether this can become a repeatable growth program across all Axios Local markets
- The opportunity is significant, but execution is highly manual
- This individual will own the day-to-day coordination and execution of the program so the Membership team can increase campaign volume, test performance across markets, and determine whether giveaways should become a standing acquisition channel
- Go deeper: In this role you will manage Local member giveaways end to end, including:
- Build and maintain the giveaway calendar across Local markets, targeting roughly four campaigns per week
- Coordinate with local journalists to identify restaurants, businesses and institutions that make each giveaway feel authentically local
- Draft campaign copy, including member announcements, acquisition emails and last-chance messaging
- Draft newsletter callouts for local editors and newsletter writers
- Coordinate campaign setup and launch across internal teams and tools
- Pull eligible member lists, randomly select winners and manage winner outreach
- Purchase and digitally deliver gift cards
- Track results by campaign, including members acquired, revenue generated and prize cost
- Maintain a simple performance tracker and surface patterns in what is working
- Help improve the underlying process by documenting repeatable workflows, templates and opportunities to reduce manual work
- What success looks like:
- Giveaways run consistently and accurately across a growing number of Local markets
- The program reaches a sustainable cadence without creating significant additional workload for the core Membership team
- Campaign performance is tracked consistently enough to compare results across markets, timing, messaging and prize selection
- Strong-performing tactics are identified and incorporated into a reusable giveaway playbook
- We have a clear data-backed recommendation on whether and how to scale the program longer term
- How you'll work:
- Target engagement period: 6 months
- Approximately 15 hours per week
- Work closely with the Director, Membership & Community and the broader Membership team
- Coordinate regularly with Axios Local journalists and editors
- Operate with significant independence once the process and campaign calendar are established
- Bring issues and opportunities forward early; the goal is to improve the system while running it, not simply execute a checklist
Our take
Axios is a digital news site covering business, tech, politics, and media trends, with a focus on smart and efficient coverage. Much like rival comparable sites The Economist and Politico, it’s also diversified its media to include podcasts, newsletters, and a mobile app. Whilst it remains a major national and international news outlet, it’s also pursuing a new avenue to help shore up its position: local news.
Local news outlets have been in sharp decline over recent years: it’s too costly, with too little revenue. Axios’ plan is to opt instead for local newsletters. They’re highly advertiser-friendly, and the model itself is exceptionally scalable. So Axios may succeed where traditional efforts by other outlets like The Huffington Post (and countless local outfits) have failed.
Axios was previously held up as an exception to the mergers and acquisitions that other news outlets were enduring to weather the decline of print media. However, in order to fund the expansion into local news, Axios has been acquired by the global conglomerate (and previous investor in the company) Cox Enterprises. This is good news - Cox Enterprises owns and protects local newspapers in Ohio, and looks set to be a hands-off and values-aligned new Axios owner. In 2025, it was announced that OpenAI would be funding Axios's expansion into new US territories, suggesting even more growth on the horizon.
Steph
Company Specialist at Welcome to the Jungle
Insights
60% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2019
$27m
SERIES C
Nov 2017
$20m
SERIES B
Total funding: $57m
Company benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Company HQ
Radnor - Fort Myer Heights, Arlington, VA
Leadership
Jim VandeHei
(Co-Founder & CEO)Previously a Reporter for the Wall Street Journal and Washington Post, they then went on to found Politico and serve a decade as its CEO.
Mike Allen
(Co-Founder & Executive Editor)Spent nearly a decade as Politico's Chief White House correspondent before co-founding Axios in 2016.
Roy Schwartz
(Co-Founder & President)CEO of Axios HQ. Spent time as a partner at The Gallup Organization, then as VP and ultimately CRO of Politico.
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