Senior Partner Marketing Manager, G2

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• Education: Bachelor's degree in Marketing, Business, Communications, or related field
• Experience: 3–5 years in product marketing, partner marketing, or a related marketing role, preferably in B2B SaaS or technology marketplaces
• Excellent writing and content creation skills, with the ability to turn technical concepts into clear, polished marketing materials
• Strong project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed
• Familiarity with sales enablement platforms (Highspot or similar) and project management tools (Asana or similar)
• Experience developing co-marketing materials and collaborating with external partner marketing teams
• Understanding of SaaS integrations and how to communicate their value to both technical and non-technical audiences
• A self-starter mindset — you take ownership of your work and move quickly without needing heavy direction

Desirable

• At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness
• Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together
• We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times
• With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn
• You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences
• At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team
• As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people
• G2 is the world's largest and most trusted software marketplace, and our partner ecosystem is a key driver of how we deliver value to buyers and sellers across the B2B software landscape
• As Senior Partner Marketing Manager, you'll be at the center of bringing G2's partnerships to life — creating the content, messaging, and co-marketing programs that help our partners and customers get more value from G2's platform
• This is a high-impact, high-visibility role where you'll collaborate directly with G2's Partnerships organization and work cross-functionally with Product Marketing, Brand & Creative, and Demand Generation
• You'll own the creation of partner GTM materials, shape how G2 shows up in partner marketplaces, and help drive co-marketing campaigns with some of the biggest names in B2B tech
• If you love translating complex product and integration stories into clear, compelling marketing — and you thrive when you're building things from the ground up — this role is for you
• Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support
• Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits
• Own G2's presence across partner marketplaces (AWS, Snowflake, Databricks, and others), crafting product descriptions and positioning that stand out
• Drive marketing for integration launches, developing messaging, content assets, and enablement materials in partnership with PMM
• Plan and execute co-marketing campaigns with strategic partners, including joint content, webinars, and MDF-funded programs
• Partner GTM Content & Sales Enablement (40%)
• Create and maintain partner co-sell offers, "better together" decks, one-pagers, and sales kits that meet G2 brand standards and are readily accessible in Highspot
• Develop and optimize G2's product and service descriptions across partner marketplaces, ensuring our positioning is current, compelling, and differentiated
• Build marketing briefs and messaging frameworks for new and existing partnerships, translating technical integration value into benefits-oriented language for sales teams and external audiences
• Partner Marketing Operations (25%)
• Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders
• Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content
• Own the G2 Partner Hub, keeping all partner-facing content accurate, on-brand, and up to date
• Integration & Feature Launch Marketing (20%)
• Support end-to-end marketing for partner integration launches and partner-related product feature releases, including messaging, content assets, and internal enablement
• Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification
• Track launch performance, share results with key stakeholders, and apply learnings to future launches
• Co-Marketing Programs (15%)
• Serve as the day-to-day marketing point of contact for G2's top strategic partners, coordinating directly with partner marketing teams on joint content, campaign timelines, and co-branded asset needs
• Plan and execute co-marketing campaigns with strategic partners, including joint webinars, content collaborations, and promotional programs
• Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments
• Collaborate with Demand Gen and Field Marketing on partner-involved events, contributing partner-specific content and coordination