SEO Marketing Copywriter, Tide
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Business accounts for SMEs
Open for applications
Business accounts for SMEs
1001+ employees
Open for applications
+ Share options
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- You are a native or fluent German speaker with an excellent command of both written and spoken German
- You have at least 4+ years of experience creating compelling marketing copy across a broad range of platforms from long-form formats like blog posts, to UX copy, email marketing, website landing pages and paid social
- You have experience in the Fintech, Tech or Finance sectors and understand what it takes to build a brand in these spaces
- You have experience writing copy for B2B/B2C brands
- You have experience establishing copy best practices and ways of working to be able to deliver effectively and at pace
- While the role requires German copy, the business language is in English, so strong English skills, both written and verbal are required
- You excel at working collaboratively with cross-functional teams, including designers, marketers, and product managers, to create integrated campaigns that align with brand strategy
- You are detail-oriented, able to manage multiple projects simultaneously, and thrive in a fast-paced, deadline-driven environment while maintaining high-quality content
What the job involves
- Tide is looking for a German-speaking Marketing and SEO Copywriter who can help us shape Tide’s voice in the German market - delivering unique, engaging marketing content that drives organic traffic and leads. You will be working in our Marketing Team, using your content and experience to help acquire new members for Tide and build our brand recognition in the German market
- Curating the organisation’s tone of voice for the German market
- Creating compelling content that drives organic traffic and conversions across multiple acquisition channels, including but not limited to SEO, product landing pages, CRM, Direct Mail, out of home, paid social and blog content
- Building and maintaining effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output
- Being the guardian of our brand voice, ensuring our content consistently meets high standards across all touch points
- Turning technical information into simple, compelling messaging that converts
- Understanding what a good brief looks like and answering briefs to an extremely high standard
- Putting Tide members at the heart of everything you do with a focus on delivering the best, most engaging content for SMEs
- Analysing data - from keyword research to website analytics - you should be comfortable using data to inform and refine your work
- Reviewing, amending and approving other content
- Comfortable receiving feedback, but also providing feedback to additional copy resource including freelance support
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$24.7m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $289.3m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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