Digital & Performance Designer, Fi
$85-120k
+ equity
Smart dog collars
Job no longer available
Smart dog collars
501-1000 employees
Job no longer available
$85-120k
+ equity
501-1000 employees
Company mission
To translate everything we've always wished our dogs could tell us, so we have peace of mind knowing they're as safe and healthy as possible.
Role
Who you are
- 3+ years of experience in digital design, with a portfolio showing paid and/or organic social creative and email design
- Proven experience designing performance-driven creative for Meta Ads (Facebook/Instagram), you know what stops the scroll and what drives action
- Strong static design skills: layout, typography, color, and composition for social and email formats
- Comfort working with performance data and creative testing frameworks; you can speak to what worked and why
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma; Canva familiarity a plus
- Light video editing/motion skills (Premiere Pro, After Effects, CapCut), not required to be an expert, but comfortable putting together simple edits
- Strong understanding of platform-specific creative specs and best practices (Meta, Instagram, TikTok, email)
- Excellent time management and the ability to juggle multiple briefs and deadlines at once
- A collaborative mindset, comfortable taking feedback from marketing, brand, and leadership stakeholders and iterating quickly
- Experience designing for a DTC or subscription/membership brand
- Comfortable using AI to generate and edit content
- Familiarity with pet, tech hardware, or wearables categories
- Basic motion graphics or animation skills
- Experience with email platforms (Klaviyo, Braze, Iterable) and/or Meta Ads Manager
What the job involves
- We're looking for someone to own the look, feel, and performance of our paid and organic social assets and email creative. You'll turn campaign briefs into scroll-stopping, on-brand static content across Meta and beyond, plus the visuals behind our email marketing program
- This is a hands-on, high-output role for someone who knows great design has to convert, not just look good, and has the performance data to back it up
- Design static creative for paid social campaigns (primarily Meta/Instagram, with potential expansion to TikTok, Pinterest, and other platforms), optimized to drive clicks, sales, and engagement
- Partner on the visual output for organic social channels, keeping content fresh, on-brand, and platform-native
- Design email marketing assets, campaign graphics, banners, product features, and promotional layouts, in collaboration with lifecycle/email marketing
- Partner closely with brand and growth teams to translate campaign goals, briefs, and performance data into new creative concepts and iterations
- Build and maintain a steady cadence of A/B creative variants (copy, layout, color, format) to support ongoing testing and optimization
- Maintain brand consistency across all social and email touchpoints while adapting creative to platform-specific best practices and specs
- Stay current on social and paid media creative trends, platform format changes, and competitor creative strategies
- Manage multiple projects and deadlines in a fast-paced, iterative marketing environment
- Handle light video editing: trimming, captions, simple animations, and repurposing existing footage to supplement static-first output
Our take
For a long time, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's smart collars include tracking and monitoring features that give owners peace-of-mind. They can monitor, for example, the sleep and health of their furry friends. Plus, real-time escape notifications have already saved the lives of dogs.
With a tracking range that far exceeds that of its competitors, the company has seen promising levels of adoption for its collars. Fi continues to innovate, for example with the launch of the Fi Series 3+ which is the world's first AI-powered smart dog collar.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- BarkBack Program ($500 annual donation to a dog charity of your choice)
- Free Fi Membership for your furry best friend(s)
- Gifting program to share the Fi magic with loved ones
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO & Co-founder)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO & Co-founder)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
Salary benchmarks
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