Senior Manager of Marketing Operations, SimSpace
$130-150k
+ Opportunity for annual bonuses tied to company performance and individual contributions + Equity stock options
More information about location
Cyber security training & insights
Be an early applicant
Cyber security training & insights
101-200 employees
Be an early applicant
$130-150k
+ Opportunity for annual bonuses tied to company performance and individual contributions + Equity stock options
More information about location
101-200 employees
Company mission
To work on solutions that drive better cybersecurity across the world to ensure a secure future for us all.
Role
Who you are
- SimSpace is seeking a Senior Manager, Marketing Operations with 5+ years of hands-on expertise with Salesforce (SFDC) and Hubspot
- Salesforce and Hubspot administrative certifications are strongly preferred
- You are highly analytical and technical
- You are data-driven and continuously seek to optimize marketing performance/efficiency
- You enjoy building and maintaining a highly efficient marketing generation and ABX engine and related processes and SLAs/policies
- You thrive in a fast-paced environment and can manage multiple initiatives simultaneously
- You have a passion for innovation and testing new approaches and trialing marketing tactics and software to optimize pipeline generation
- You possess a clear and thoughtful approach to lead nurturing, lead scoring, and aligning Marketing objectives with the larger business goals
- 5+ years of experience in Marketing Operations
- Highly analytical, metrics-driven, and ROI-minded
- Proven track record of implementing and managing ABX best practices and technology
- Salesforce.com expertise (admin certification strongly preferred)
- Hubspot expertise (admin certification strongly preferred)
- Brings a clear vision for what a modern Sales and Marketing tech stack is comprised of and what AI tooling is most effective
- Self-starter attitude
- Very organized with exceptional attention to detail
- Responsive, collaborative, and transparent approach to analysis and reporting
- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire
What the job involves
- This highly analytical and technical role will lead reporting, analytics, and martech build out and support, reporting directly to the CMO
- You will continuously analyze and optimize campaign performance to efficiently generate Sales-qualified pipeline, while owning martech strategy and administration and accelerating lead movement through SFDC funnels
- Collaborate closely and regularly with the Director of Demand Generation, the Senior Manager of Sales Ops and BDRs to create, edit, and act on SFDC-based reports, dashboards, and insights to build and optimize an efficient GTM motion
- Regularly analyze and report out on channel-specific campaign ROI performance
- Have a clear and persuasive point of view based on your experience and understanding of current GTM software of what a modern Sales & Marketing tech stack looks like, especially as it relates to the use of AI
- Serve as one of two company-level administrators for SFDC, our system of record, to find efficiencies in our GTM approach, while ensuring proper data hygiene and prosecution of all leads and opportunities
- Serve as our Hubspot administrator to oversee the development, implementation, and ongoing management of Hubspot-related processes, from form, field and token management to landing page, email, and nurture campaign templates and lead scoring
- Maintain data integration between Hubspot and Salesforce; interface with Sales, troubleshoot system integrations, & drive new integration projects as needed
- Segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness
- Measure and manage all aspects of our marketing lead and pipeline generation engine. Ensure database cleanliness, campaign effectiveness, funnel velocity, conversion rate optimization, pipeline contribution, and overall business performance in Hubspot, Salesforce, ZoomInfo, Asana, and other tools
- Create reports & dashboards in SFDC to share with the CMO and to guide GTM improvements
- Collaborate with key stakeholders across the company to implement automations for marketing campaigns
- Support the development and execution of multi-channel campaigns to drive Sales-qualified pipeline
- Help implement Account-Based Marketing strategies, processes, and software to educate, engage, and convert target accounts
Our take
Founded by experts from the US Military’s Cyber Command and MIT Lincoln Laboratory, SimSpace is a cyber training platform that provides users with simulations, training exercises and rehearsals that act as stress tests for the cyber security of tech and its users.
At a time when cybersecurity is becoming a military and corporate priority, SimSpace’s Cyber Force Platform helps train sophisticated tech enterprises, governments and national infrastructure companies to become more resilient. Its comprehensive medley of stack optimization tools, attack simulations, actionable analysis, and “live fire” exercises are built to both strengthen cybersecurity and increase the efficiency of a company’s tech.
With the founding team's background in the military and government research and development sectors, the company has a good foundation of expertise surrounding its target market. Substantial funding from L2 Point, that was awarded in 2023, is also aiding its growth as it accelerates expansion into new territories.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2023
$45m
GROWTH EQUITY VC
Total funding: $45m
Company benefits
- Owner & Investor: By offering company equity, employees can own part of the business, aligning their interests with the company’s success and rewarding their dedication as the company grows
- Flexible PTO: With flexible PTO, you can take the time you need, whenever you need it, to ensure you are at your best and fully recharge
- Wellbeing Focused: Enjoy access to the Peloton Interactive Wellness Program, where you can prioritize your health and wellness through a variety of engaging and personalized fitness classes
- Ongoing Learning: Embrace a growth mindset with our comprehensive Learning & Development benefits, which include an enterprise LinkedIn Learning membership
- Health Benefits: Enjoy a comprehensive benefits package starting on day one, including medical, dental, and vision coverage, savings and spending accounts, an Employee Assistance Program, company-paid life and AD&D insurance, and long-term disability coverage
- Retirement Savings Plan: Secure your future with our 401(k) plan, featuring a company match to help you invest in the next chapters of your story
- Customized Interview Journey: Your candidate experience is crucial to us which is why you will have a dedicated career partner that will guide you through the interview process and provide 1:1 support and advisement
- Community & Connection: We prioritize building meaningful connections in a flexible work environment. Our employee resource groups, dedicated wellness committee, and monthly reimbursements for team activities help foster a supportive and engaging community
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Lee Rossey
(Co-Founder & CTO)Former Group Leader at MIT Lincoln Lab, and Member of Engineering Staff at L-3 Communications.
Peter Lee
(CEO & President)Previously spent over 7 years at RapidMiner as the CEO, over 4 years at TIBCO Software as an Executive VP, and 8 years at JP Morgan as a VP. They also co-founded DataSynapse and served as the CEO for 9 years.
Clint S.
(CPO)Previously an Advisor at Smart Hive and Darkbit. They also served as the SVP of Product at Corelight and VP of Product at Malwarebytes and NortonLifeLock. Alongside this, they spent over 16 years at Symantec in various roles, including CPO of Cyber Security Services.
Roger Blanchette
(CFO)Previously CFO at Broadvoice, 360insights, Element AI, Skyword, NuoDB, Episerver, Dune Medical Devices, Cadent, and DataSynapse. They also spent almost 6 years at Concord Communications as the Director of Finance and VP of Finance.
Matt Knutsen
(CRO)Previously the CRo of Immersive Labs. Prior to that, they spent over 4 years at Avecto as the VP of Americas and EVP & GM of America, and over 8 years at AppSense in various roles, including AVP.
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