Vice President of Brand and Design, Insurify

• Proven experience in brand-building, creative direction, and user experience design for consumer-facing brands
• A strong portfolio demonstrating impactful campaigns, a consistent brand identity, and user-focused design solutions
• Ability to use analytics and usability research to guide creative decisions and optimize the user journey
• Experience managing and developing diverse creative and UX-focused teams
• Impact-focused: prioritizes creative that drives measurable results
• Proactive, "go-getter" attitude: spots untapped moments to enhance user satisfaction and brand distinctiveness
• Data-driven: uses analytics and user testing to shape creative decisions and refine brand strategies
• Excellent communication skills
• MUST HAVE - creative foundations - arts, writing, design, film, photography, motion graphics

Desirable

• Develop, maintain and evolve a distinctive and memorable brand identity: voice, look
• Ensure cohesive visual standards across all channels: website, mobile, social, email, TV, SEO, SEM, offline
• Collaborate with product and UX designers to deliver distinctive and memorable end to end experience
• Oversee end to end creative production for all marketing assets: TV ads, social media ads, brand guidelines
• Use data and feedback to refine the brand, improve user engagement, and improve business performance
• Develop and review briefs, storyboards, concepts, mockups, prototypes
• Use analytics and user testing to shape design and creative decisions that drive measurable results
• Lead, mentor inspire in house designers, external agencies
• Promote a collaborative environment that welcomes new ideas and innovation
• Collaborate with key stakeholders across product, marketing, audience, retention to develop a comprehensive brand identity and user experience