Field & Partner Marketing Manager, BeyondTrust
Identity and access security platform
Job no longer available
Identity and access security platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To empower organizations with the most effective solution to manage the entire identity attack surface and neutralize threats, whether from external attacks or insiders.
Role
Who you are
- Reporting to the Director of US Field & Partner Marketing, the ideal candidate will have experience in end-to-end event management and execution, ABM strategy, the ability to work in a fast-paced environment while maintaining timely communications and feedback loops, and navigating strategic ownership and tactical responsibility
- 4+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.)
- Must be comfortable with reporting and communicating marketing impact across the organization
- Analytically inclined, exceptional organizational skills, with rigorous attention to detail
- Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
- Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy
- Understanding of the customer journey and the best marketing approaches by stage
- Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools)
- Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with a curious and creative mindset
- Team player with exceptional organizational skills, and the ability to work strategically and tactically to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
- Strong writing and presentation skills
- Ability to travel up to 20%
What the job involves
- The BeyondTrust Field & Partner Marketing Manager is responsible for building, owning, executing, and communicating the field & partner marketing plan for their respective region(s)
- They will also have the opportunity to support the Americas events (virtual & physical) and major US tradeshows
- The Field & Partner Marketer will work with cross-functional stakeholders and regional business owners to build and accelerate the pipeline through targeted, integrated campaign motions, inclusive of bespoke webinars, third-party sponsorships, executive roundtables, trade shows, regional events, ABM programs, customer-focused events, and strategic SDR campaigns, and in concert with priority corporate digital & demand campaigns
- Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities to drive New Logo acquisition and New Product adoption across BeyondTrust’s existing customer base
- Identify opportunities to drive various hosted event formats such as CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences
- Be a trusted partner to the regional sales & partner leadership team by understanding and supporting the needs of each territory through careful planning of marketing strategies and programs that both create new and accelerate existing deal velocity across sub-regions, verticals, personas, and customer types
- Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs
- Be responsible for communications to regional stakeholders on results, issue management, and feedback loops
- Help evaluate and manage external vendors and third-party event sponsorship opportunities based on market reach and target audience relevance
- Manage and diligently maintain spend within the allocated budget, and leverage effective reports to determine the performance and ROI (efficiency) of marketing initiatives
- Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated to key stakeholders
- Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region
Our take
Unifying in-office and remote terminals with secure authorization, BeyondTrust is meeting the changing demands of identity security with new technology. Though it was founded in 1985, BeyondTrust modernized its systems with a new software platform in 2022, that better suits the security needs of remote work and hybrid employee structure.
This modernization speaks volumes about the direction of BeyondTrust, which was acquired by management platform Bomgar in 2018. With a focus on cloud technology, the company has successfully adapted to the ever-changing shape of cyber security threats and continues to nurture a large client base.
On top of record growth in 2022, the company continues to introduce new features and capabilities to its platform, demonstrating a commitment to innovation that bodes well for its future performance. It has also become a strong voice in the movement for better cybersecurity practices in business, conducting surveys and research into the evolving space.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2010
$3m
LATE VC
Jan 2009
$6m
LATE VC
Total funding: $12.1m
Company HQ
Johns Creek, GA
Leadership
Janine Seebeck
(CEO)Janine has been as BeyondTrust since 2016, joining as CFO, they then moved into the role of COO in 2020 and CEO in 2022. Prior to BeyondTrust, they spent 5 years at Agilysys as a VP Controller and CFO.
Marc Maiffret
(CTO)Marc previously spent over 10 years at eEye Digital Security, joining in 1999 as Chief Hacking Officer and moving into the role of CTO in 2006. They held this role they held until the company was acquired by BeyondTrust in 2012, where they then became the CTO of BeyondTrust.
Brent Thurrell
(CRO)Brent joined BeyondTrust in 2012 as an SVP International, moving into the role of CRO in 2020. Previously, they founded Scholabo, served as the Head of Sales at Pirean, and served as a Director of Sales EMEA at Aveksa.
Mike Puterbaugh
(CMO)Mike joined BeyondTrust in 2024 as an SVP of Product & Influencer Marketing, moving into the role of CMO in 2025. Prior to this, they were the CMO at Pathlock and Ziflow.
Share this job