Product Marketing Manager, Anzen
Management insurance & integrations
Posted today
Management insurance & integrations
1-20 employees
Posted today
1-20 employees
Company mission
Anzen's mission is to keep companies safe as they grow and manage their employees.
Role
Who you are
- 3–5 years in B2B product marketing at a SaaS, fintech, or enterprise tech company
- Proven experience launching technical products and driving measurable GTM outcomes
- Strong writing skills—from value props and headlines to long-form narrative
- Ability to turn research (personas, journeys, feedback) into action
- Comfortable working cross-functionally with product, design, sales, and external partners
- Bonus: experience with HubSpot, Webflow, or other CRM and marketing automation tools
What the job involves
- Anzen is looking for a sharp, creative Product Marketing Manager to shape how brokers experience the future of insurance. You’ll own go-to-market strategy, messaging, and enablement for a next-gen AI platform—and work across product, sales, design, and leadership to bring it all to life
- This role is perfect for a builder who loves turning complexity into clarity. You’ll craft narratives, launch features, and develop tools that help brokers move faster and sell smarter. If you’re a strong writer with a strategic mind and startup energy, this one’s for you. This position can be based in San Francisco or Remote
- Anzen is at a pivotal moment—backed by top investors and rolling out a powerful AI platform for one of the largest markets in the world. You’ll play a key role in how we tell our story and win the market
- Go-to-Market executionPartner with product, sales, and partnerships to run smooth, strategic launches
- Translate buyer insights into sharp, segment-specific messaging and positioning
- Create high-impact assets: landing pages, videos, decks, emails, and more
- Turn internal feedback and roadmap updates into external campaigns that convert
- Sales enablementBuild tools that help brokers win: talk tracks, battle cards, objection handling, and more
- Keep the team aligned with updated messaging, competitive insights, and training content
- Content & messagingLead the voice of the platform across web, email, video, and sales collateral
- Own the full narrative arc—from high-level story to detailed product copy
- Coordinate with design and agency partners to bring assets to life and drive adoption
- Market intelligenceTrack competitors, broker feedback, and market trends
- Feed insights back into product, sales, and GTM for sharper positioning and faster iteration
Our take
Scaling a business can create a number of risks, but many managers don't fully understand what these risks are, and how to avoid them. Anzen solves this problem by providing a range of insurance and risk management solutions.
Anzen offers businesses management liability insurance, as well as tools specifically designed to monitor operations data and ensure compliance. These tools help businesses to avoid issues such as unfair pay, which can lead to expensive lawsuits. Anzen is now trusted by the likes of Gusto, ADP and TriNet, which is testament to the quality of its solutions.
Anzen's main challenge will be maintaining its position within the liability insurance market. However, with demand rising, the company is well positioned to scale in the next five years.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Nov 2022
$10m
SEED
Aug 2021
$5.2m
ANGEL
Total funding: $15.2m
Company benefits
- Stock Options
- Medical and Dental
- 401k Employee Contribution Program
Company HQ
Financial District, San Francisco, CA
Leadership
Max Bruner
(CEO)Previously founded EI Ventures and was Head of Strategy at Metromile. Served as COO & Managing Partner of Cold Pressed Labs. Is currently an Advisor at Koba Insurance.
Salary benchmarks
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