Senior CRM Executive, Not On The High Street
12 Month FTC
£32-37k
Tableau
Looker
Google Analytics
Ometria
Senior level
London
The home of small biz magic✨
Be an early applicant
The home of small biz magic✨
101-200 employees
B2CMarketplaceFoodFashionInterior designFurnitureHome improvementWeddingseCommerce
Be an early applicant
£32-37k
Tableau
Looker
Google Analytics
Ometria
Senior level
London
101-200 employees
B2CMarketplaceFoodFashionInterior designFurnitureHome improvementWeddingseCommerce
Company mission
Making small businesses the future, adding passion and purpose to the world.
Role
Who you are
- Experience as a Senior CRM Executive or a similar position within a customer focused retail or marketplace environment
- Experience in developing and optimising campaigns
- Experienced in customer segmentation and development
- Experience analysing lifecycle campaigns across multiple channels, focusing on CLTV impact as well as channel performance
- Confident and experienced in campaign development including all phases of briefing, building and reporting
- Keen desire to develop into a broader retention role working across multiple channels
- Able to set success metrics to track performance of marketing activities
- Strong analytical and reporting skills with a metrics-driven marketing mind
- Great sense of perspective; seeing the big picture but understanding the tactics required to achieve the long-term vision
- Awareness and knowledge of digital marketing channels that traditionally sit outside of the CRM remit
- Ability to work collaboratively around the business, naturally good at building relationships
- Customer focused, always putting the customer first when making decisions
- Ability to adapt and work within a fast-paced retail environment
- Confident in challenging what we do today and suggesting improvements based on data
- Results orientated; decisive and able to confidently make day to day decisions
- Organised and able to manage multiple tasks and stakeholders ensuring deadlines are met in the most efficient and effective way
- Exceptional eye for detail with strong organisational and prioritisation skills
- A passion for CRM. Up to date on the industry, digital platforms, and changes as they roll out
- Proactive and independent; questioning the status quo, constantly looking to use their initiative and improve CRM capabilities, suggesting new ideas and technologies
- Numerous years of hands-on experience with analytics tools such as looker, tableau and google analytics and CRM tools such as Ometria
What the job involves
- The Senior CRM Executive is responsible for the end-to-end execution of the customer retention strategy focusing on optimisation and delivery of the CRM strategy and customer communications
- The role therefore has the opportunity to make a huge contribution to the health of our customer base and overall profitability
- This role focuses on combining the customer communications strategy, segmentation, promotions strategy and retention/reactivation in order to improve conversion, build customer engagement and support our overall business plan
- Working closely with Retention Strategy Manager to activate the company wide customer retention and loyalty strategy; proactively aligning with activation teams across the business to create a joined up direct response to customer behaviour with initiatives based on trading and retention targets
- Setting success metrics to track performance of CRM activities and provide clear commentary that focuses on suggesting improvements and next steps
- Having complete and thorough understanding of the customer lifecycle
- Using data and analytics to find optimisations with CRM communications specifically at different lifecycle stages
- Develop a robust plan to test tactics within the retention strategy (collaborating with Data, Performance Marketing, Digital Product, UX and wider CRM team to deliver and assess customer tests)
- Leading on activation within CRM channels; developing the CRM lifecycle strategy to drive loyalty and reduce reliance on BAU trade communications
- Present test results, conclusions and next steps back to relevant teams to ensure everyone is up-to-date with the latest learnings
- With the support of the Retention Strategy Manager; this role will be responsible for hitting weekly trade targets for CRM channels
- Activate the testing of offering promotions to different segments depending on lifecycle
- Formulate content tailored to specific retention strategies, including dynamic content, and work closely with campaign, creative and copy teams to execute the most appropriate content for each audience
- Work closely with brand marketing to influence and support on any wider brand marketing campaigns
- Managing audience selection around customer segmentation, utilising first party data and third-party data enrichment to support decision making
- Management of the automated customer journeys; including analysis, optimisation tactics and new customer flows
- Working closely with the insight and analytics team on projects involving customer journey analysis, loyalty and customer lifetime value and customer segmentation
- Management and creation of all promotional codes including testing, terms & conditions documentation and communicating details with the wider business
- Management of budget processes; including PO raising
- Delivering weekly and monthly insights to senior stakeholders, creating clear commentary utilising data
- Supporting the CRM executive in delivering BAU communications; email and push notifications
Salary benchmarks
Our take
Notonthehighstreet have found a niche within ecommerce, providing a curated online platform for small businesses.
They currently have 5,000 small businesses selling their unique products on the platform and their business model is similar to Etsy.
Amazon are increasingly doubling down on their marketplace proposition and are powerful competition for Notonthehighstreet. However, their user base is one that values the uniqueness and curation they provide, so this should provide them with a competitive advantage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Few candidates hear
back within 2 weeks
65% female employees
-19% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Since joining the People team, I've been given so many valuable opportunities to learn things outside of my scope. While they're not always skills..."
Funding (last 2 of 5 rounds)
Aug 2016
$26.6m
SERIES E
Oct 2013
$12.7m
LATE VC
Total funding: $68.3m
Company benefits
- 33 days holiday – to make sure you are well rested and ready to give your absolute best, we offer 33 days holiday a year (including bank hols). Plus, there is the option to buy an additional 5 days holiday each year too. And, to top it off we also give an extra half day of holiday for every year of service!
- Private healthcare – keeping you in the best possible health is top of our list, that’s why we offer private medical insurance with Bupa and a cash plan with Healthshield which allows you to claim back money on your healthcare essentials e.g. dentist & opticians
- Pension plan – it’s never too early to start saving for your retirement and with our pension plan in place, it’s easy too! We offer a 4.5% matched contribution
- Life insurance – it’s never nice to think about, but in the very unlikely event of anything happening we’ll pay 4x your basic salary to a nominated person
- NOTHS discount – if you are anything like us, you’ll have an ever-growing wish list from the site. We give everyone who works here 20% off anything from the site (yes, that includes stuff that’s on sale!)
- Video therapy sessions through Spill, to support positive mental health
- Work from anywhere policy – work for up to 45 days of the year from anywhere in the world you don’t need to be in the office, so the world’s your oyster
- Family planning – we’ll support you through your pregnancy, adoption, IVF, or surrogacy journey - we offer 13 weeks at full pay 13 weeks at 50% followed by 13 weeks at statutory pay
- Do your bit for the planet and hire an electric vehicle with a salary sacrifice
Company values
- Stay Focused - We keep the main thing, the main thing. We prioritise, react to change and don’t get distracted
- Champion Team Spirit - We're playful and compassionate. We trust each other and raise each other up. All for one and one for all.
- Act Boldly - We have courage and conviction. We think big, dare to try and take risks
- Be speedy not perfect - We’re nimble, take ownership and move at a pace to achieve our goals. We act, then use learnings to refine
Leadership
Leanne Rothwell
(CEO)During her 10years with Not On The Highstreet, Rothwell has overseen the growth of the partner-base from 1,000 to over 5,000 sellers, leading all of Not On The High Street’s commercial efforts.
Holly Tucker
(Co-founder)Started 'Your Local Fair', a series of upmarket events, which sparked the idea for Notonthehighstreet. Received an MBE in 2013.
Sophie Cornish
(Co-founder)Previously both a journalist and marketer. Received an MBE in 2013.
People progressing
Natalie joined NOTHS in 2015 as Senior People and Development Advisor. After 8 years of success and promotions, she is now People Director and part of our Senior Leadership team.
The ultimate progression; Leanne joined the company back in 2012 as an account manager and over the course of 10 years and 8 different roles she was appointed CEO proving a very popular choice
Diversity, Equity & Inclusion at Not On The High Street
- Diversity and Inclusion are really important to us at Not On The High Street. We celebrate difference and strive to make everyone feel welcome.
- As part of your application you’ll be asked to complete a demographic survey to help us learn more about who wants to work with us. It’s completely optional (but really appreciated) and it’s 100% anonymous. We’ll only use the information to help us figure out how to make our team even more inclusive and attract more brilliant people to join us, with the help of our cross-team Diversity Champions to drive progress
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