Head of Marketing, Ride Capital
Low-tax investing platform
Job no longer available
Low-tax investing platform
21-100 employees
Job no longer available
21-100 employees
Company mission
To lower the entry barrier to make the GmbH profitable, helping to achieve financial freedom for more people, earlier in life.
Role
Who you are
- This role is ideal for an engineer-turned-marketer or a deeply analytical growth lead ready to take full ownership
- Proven track record in data-driven growth marketing
- Engineering or technical background (required)
- Fluency in German (C1–C2) and English (C1–C2)
- Strong command of CRM, performance, content, and multichannel demand generation
- Experience targeting HNWIs (High-Net-Worth Individuals) or similar customer segments
- Hands-on, results-driven mindset — you build and operate, not just strategize
- Advanced CRM and funnel optimization experience
- Ownership mentality with a sharp eye on CAC and conversion
- A straightforward attitude who thrives on being measured and accountable. You don’t hide behind buzzwords. You want the budget, the data, and the mandate to deliver actual results — and you know what to do with them
What the job involves
- We’re looking for a highly technical, data-obsessed Head of Growth Marketing to lead demand generation and drive sales-qualified leads with precision and accountability
- You’ll own a €3.2M annual budget (split freely between team and campaigns) with one clear goal:
- Use this budget as efficiently as possible to generate sales-qualified leads that convert to customers while keeping total CAC below €2,000
- You’ll have full control over team structure and channel mix, and you’ll collaborate closely with our GTM engineering team (4 engineers) for lead scoring, funnel ops, and cross/up-sell automation
- We don’t care about vanity metrics. We care about revenue, CAC, SQLs, and conversion rates
- You’ll focus on generating contacts (not just signups) of asset owners/investors with €200k–€20M in investable assets. We’re currently focused on DACH, with pan-European expansion planned for 2027
- In this role you will work directly with Felix Schulte - Managing Director (Geschäftsleitung)
- Own and optimize a €3.2M budget with strict efficiency and ROI expectations
- Build, lead, and evolve the growth marketing team (currently content & performance)
- Define and execute the channel mix across paid media, SEO, content, email, direct outreach, and more
- Design and run performance marketing experiments (paid social, programmatic, etc.)
- Drive advanced CRM workflows and lifecycle automation in HubSpot
- Build tight feedback loops with sales and GTM engineering
- Oversee and improve full-funnel conversion from contact to SQL to customer
Our take
Money has poured into fintech as startups reimagine all corners of the financial services industry with technology. One such service is wealth management where startups like Ride Capital are democratizing access through digital wealth management.
RIDE is somewhat different from other attempts. While similarly offering a diverse range of products for what it calls ‘the next 9%’ (the minimum buy-in starts at €80,000), RIDE is prioritising tax-efficiency for its largely German customer base.
The startup is now focused on facilitating all kinds of services, including investments for its clients, just like a traditional private bank. That way, RIDE will truly bridge the gap for those wealthy enough to desire those services, but not wealthy enough to have access to them.
The challenge for the fintech is that unlike neobanks, the number of potential users for wealth management is in the thousands, not millions. However, according to Capgemini’s research current customers criticize the lack of digital maturity of the offers and craving advice for niche products such as cryptocurrencies. Those are great tailwinds for the disruptive platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
70% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2022
$3.1m
ANGEL
Sep 2021
$1.5m
SEED
Total funding: $5.8m
Company benefits
- Modern office in Friedrichshain-Kreuzberg, with roof terrace, view of the river Spree and a fitness studio
- Freshly cooked lunch provided daily by our full time Chef
- Home office option
- MacBook Pro 16"" and external 34"" inch monitors
- Individual development and training opportunities
- Internal Academy - By employees for employees. We cover topics such as cryptocurrencies, real estate investing, stock and derivatives trading
- Open and friendly corporate culture
- Highly motivated colleagues & innovative work environment
- Team events
- Free fruit, cereals and drinks
Company HQ
Wrangelkiez, Berlin, Germany
Leadership
Felix Schulte
(Co-founder)Serial entrepreneur having previously founded startups like NewStore, a mobile retail platform and Alendra, a online store for sailing supply.
Christine Kiefer
(Co-founder)Previously founded two fintechs called PAIR finance and Billpay in Berlin. Worked in Equity Derivatives for Goldman Sachs for 5 years.
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