Partnerships Manager, Babylist
Affiliates
$76.4-114.5k
+ Equity + Bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
501-1000 employees
Be an early applicant
$76.4-114.5k
+ Equity + Bonus
501-1000 employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- This is an ideal role for an organized, detail-oriented, self-starter who is looking to leverage their analytical and problem-solving abilities in a media environment
- 5+ years of experience in a results-driven affiliate marketing Account Manager role working with clients, agencies and advertisers at a media company or experience with marketing and executing media plans. A performance marketer at heart: you are obsessed with tracking, attribution, and ROI
- Strong knowledge of affiliate platforms (e.g., Amazon, Amazon Creator Connections Impact, ShareASale, CJ, Rakuten), and/or direct affiliate partnership management
- Experience working with editorial and/or publishing teams and/or affiliate marketing agencies, with market-facing experience
- Experience managing successful affiliate campaigns, with a keen eye to leverage reporting to identify where the retailers are performing well and where they can improve
- Successful history of cross-selling and upselling for pertinent opportunities
- Excellent time management, problem-solving and communication skills, both internal and external
- Energetic, enthusiastic, solutions-oriented and enjoy collaborating with cross-functional teams
- Great interpersonal skills including poise, tact and diplomacy to handle sensitive situations, and affiliate relationships; ability to find opportunity in every interaction despite internal and/or external complexity
- Highly organized with a systematic approach to detail-oriented work
- High proficiency in tools like Excel, Google Sheets, Google Analytics, affiliate tracking platforms, and project management tools (e.g., Asana, Canva)
- Excited about the ability to develop with a lean ad sales team, wearing multiple hats and taking on a variety of roles
- Understanding of working with creative, sales, product, engineering, and marketing teams
What the job involves
- We are looking for an Affiliate Partnerships Manager to join our Account Management team
- You will play a critical role in supporting our partners and teams that drive affiliate revenue growth
- You will be responsible for managing the relationships with affiliate partners, ensuring that all partnerships and campaigns are executed seamlessly and exceed their goals
- You will operate as an external and internal partner for campaign setup, management, and support
- Own day-to-day management of affiliate partnerships, including owning reporting and affiliate data, platform data, optimizing performance, and building strong, long-term partner relationships
- Manage and support retailer-paid/barter campaigns to ensure accurate contract fulfillment, quality control, and excellent partner customer service
- Identify areas of efficiency on Babylist to inform upsells and additional flat fee investment
- Track, measure, analyze and report the performance of multiple affiliate partners, including creating detailed performance reports and proposing optimization and upselling strategies
- Organize interdepartmental workflow to ensure all elements are handled according to process and schedule, with a focus on beating deadlines
- Own asset gathering, creation, production, and archiving for campaigns, campaign pacing, performance and optimization opportunities
- Prepare and distribute performance reports, both specific to affiliate partner and general program performance
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the immense growth of the company as well as speaking to the impact it has made in the space.
Babylist has seen strong funding in the past which fuelled projects such as the launch of virtual showrooms, and facilitated the company's expansion further into the market. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision to combine the companies into a larger health and wellness media property, that can help people navigate all parts of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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