Vice President of Product Marketing, Docebo
Travel up to 20% of the time
Multi-product learning suite
Be an early applicant
Multi-product learning suite
501-1000 employees
Be an early applicant
Travel up to 20% of the time
501-1000 employees
Company mission
To redefine the way enterprises learn by applying new technologies to the traditional corporate learning management system market.
Role
Who you are
- The ideal candidate is a proven product marketing leader with deep B2B SaaS experience, exceptional cross-functional influence, and a track record of helping software companies win in competitive markets
- 10+ years of product marketing experience, with at least 4 years in a leadership role within a high-growth SaaS company, ideally in the learning technology or learning and development industry
- Proven success in creating and executing high-impact go-to-market strategies that drive product adoption and revenue growth
- Extensive experience in market research, competitive analysis, and product positioning within a B2B context
- Strong executive presence with the ability to influence and build relationships across all levels of the organization
- A passion for learning and development, with a deep understanding of industry trends, customer needs, and market dynamics
- You are a strategic thinker with a deep understanding of both the big picture and the day-to-day details
- You excel in driving alignment across teams and have a strong ability to influence senior leadership
- Your expertise in market research, competitive analysis, and positioning allows you to develop clear, actionable strategies
- You possess excellent communication skills and a passion for the learning and development space, and you are adept at balancing strategic planning with hands-on execution
- You are also intellectually curious and forward-thinking, with a working knowledge of how AI is transforming enterprise software—including its implications for go-to-market messaging, buyer expectations, and product positioning
- You’ve either marketed AI-native products or leveraged AI in your own marketing operations, and you’re excited to help Docebo define the future of AI-powered learning
- Willingness to travel up to 20% of the time
What the job involves
- Docebo is seeking a strategic, collaborative, and results-oriented Vice President of Product Marketing to lead the evolution of our product marketing function and elevate our position as a category-defining enterprise learning platform
- As a key member of the marketing leadership team, this role will define the strategy and structure of product marketing and own the messaging, positioning, pricing, packaging, and product launch strategies across our global team
- You’ll partner closely with Product, Sales, Customer Success, and Marketing to ensure our products are clearly differentiated, effectively launched, and adopted by the right customers
- Global GTM Strategy & Execution: Help lead the company’s go-to-market planning and execution across five different regions for new products, feature launches, and platform enhancements
- Positioning, Messaging, and Storytelling: Define and evolve our platform narrative, positioning, and messaging frameworks to drive clarity, differentiation, and resonance with target buyers
- Market Intelligence & Competitive Strategy: Own competitive and market intelligence. Lead initiatives that surface customer insights, track competitor moves, and inform product strategy
- Pricing & Packaging: Partner with Product, RevOps, and Finance to shape pricing and packaging strategies that align with buyer value and drive growth across segments
- Enablement & Content Strategy: Oversee content strategy for product marketing, creating value-based sales assets, battlecards, pitch decks, case studies, and more
- Voice of the Market & Analyst Relations: Act as a strategic voice of the customer and market across the business. Lead relationships with industry analysts to influence market perception and amplify our platform vision
- Lead and mentor a high-performing team: Guide and develop a team of product marketing managers, fostering a culture of innovation, collaboration, and excellence
Our take
E-learning has become a huge sub-sector in the corporate training market. Driven by a growing trend of remote work and training, the global online e-learning market was approximately $315 billion in 2021 and is forecasted to grow considerably bigger - up to $450 billion by 2026.
Docebo is one of the key players in this industry, its easy-to-use, highly configurable and affordable learning platform has the end-to-end capabilities and critical functionality needed to train internal and external workforces, partners and customers. Bringing a broad range of learning materials together on one platform has created a highly scalable product that has become a market leader over the last decade.
Docebo's client base includes some of the world's biggest companies, such as Amazon, Walmart and Coca-Cola. The company's international expansion strategy has remained its primary focus, building offices worldwide, acquiring companies (such as Skillslive) and completing two successful IPOs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2015
$3m
SERIES A
Feb 2012
$2.8m
SEED
Total funding: $6m
Company HQ
Fashion District, Toronto, ON
Leadership
Claudio Erba
(CEO)Former Product Manager for Selpress. Former Board Member VP at Rysto.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 12 more jobs at Docebo