ABM & Digital Events Marketing Manager, Zip
Digital Events Marketing Manager
$115-130k
+ Start-up equity
Business procurement software
Job no longer available
Business procurement software
501-1000 employees
Job no longer available
$115-130k
+ Start-up equity
501-1000 employees
Company mission
Zip's mission is to bring a consumer grade user experience to B2B purchasing.
Role
Who you are
- The role calls for a self-starter who is not only a blend of being an ABM and digital events expert, growth hacker, and data-driven marketer but also highly results-focused
- 5+ years of experience in account-based marketing, digital events, demand generation, or closely related fields within B2B SaaS or tech marketing
- Deep understanding of ABM and webinar strategies and tactics, with expertise in managing personalized campaigns across multiple channels
- Proven track record of meeting or exceeding pipeline and revenue goals through targeted account-based campaigns
- Excellent written and verbal communication skills in creating campaign materials, including landing pages, webinar topics, webinar content presentations, and email copywriting
- Strong ability to collaborate across departments, especially with sales teams, to align strategies and ensure account progression
- Excellent project management skills with the ability to manage multiple priorities, tight deadlines, and complex campaigns
- Experience working with ABM platforms (e.g., 6Sense), marketing automation tools (e.g., Marketo), and CRM systems (e.g., Salesforce)
- Highly data-driven and detail-oriented, with the ability to interpret campaign performance metrics and optimize accordingly
What the job involves
- Zip is hiring an experienced ABM and Digital Events Marketing Manager who understands B2B Saas and can fully manage ABM efforts and webinar production from ideation to execution
- This role will design and execute data-driven ABM campaigns that target high-value accounts across our global footprint and includes managing multiple demand generation webinar programs per month
- From an ABM perspective, this role focuses on engaging prospects through personalized marketing strategies that drive pipeline growth and revenue generation
- You will be pivotal in orchestrating one-to-few and one-to-many campaigns including managing Zip’s webinar program, working in close partnership with cross-functional teams such as the Product Marketing, Corporate Marketing, Sales, Operations/Analytics, and Marketing Development Representatives (MDRs) to ensure seamless execution and measurable outcomes
- Develop and implement targeted ABM strategies to drive engagement, pipeline, and bookings for key accounts, using both acquisition and expansion approaches
- Identify and prioritize target accounts in collaboration with sales and marketing, tailoring campaigns across one-to-few and one-to-many frameworks. This includes collaborating with sales to identify and execute local marketing activities that drive lead generation and customer retention
- Lead the execution of integrated, multi-channel campaigns across email, digital ads, and content syndication, and partner with our regional Sales teams
- Collaborate with cross-functional teams to create compelling, account-specific content, assets, and creative design that resonate with key personas, including procurement, finance, and accounting leaders
- Align closely with sales teams to ensure consistent messaging, build effective sales enablement materials, and track the progression of accounts through the funnel
- Own ABM performance reporting by monitoring KPIs such as engagement, pipeline generation, deal velocity, and revenue impact, with continuous optimization to improve results
- Leverage ABM platforms (6Sense, Sendodso), marketing automation, and CRM tools (Marketo, Salesforce) to track campaign success, provide insights, and iterate on strategies
- Stay ahead of industry trends and emerging ABM technologies to refine and enhance the ABM playbook
- Manage all aspects of digital events / webinars, including scheduling, programming, speaker management, logistics, promotion, production, and post-event follow-up
- Coordinate with internal teams and external partners to ensure seamless execution of webinars and digital events
- Implement strategies to maximize attendance and engagement before, during, and after events. This includes utilizing interactive elements (polls, Q&A, breakout sessions) to enhance attendee participation
- Develop and execute multi-channel promotional campaigns to drive registrations and attendance, utilizing email, social media, sales enablement, and website content
- Collaborate with content creators to develop marketing collateral that supports event promotion
- Track and analyze key performance indicators (KPIs) for webinars and digital events, providing insights and recommendations for improvement
- Prepare post-event reports detailing attendee feedback, engagement metrics, and conversion rates
Our take
Business-to-business purchases are a far more difficult process than the experience of buying goods and services as a consumer. In large enterprises ordering a piece of equipment or hiring agency expertise kicks off a laborious process requiring sign offs from a multitude of decision makers before any purchase can take place. Zip exists to solve this problem with a procurement workflow platform which is aimed at simplifying enterprise procurement functions.
Using its platform procurement teams can initiate a purchase which is then routed across all relevant departments in a streamlined and transparent way. It can also automate the issuing of purchase orders, invoice processing, and payments. This solution to a painful problem for all large companies has seen Zip adopted by a large and growing customer base which includes the likes of Canva, Databricks and Udemy, with over $1 billion a month in spend is approved over the platform.
Zip has raised significant capital which has aided its launch of Zip Premier, a suite of new enterprise capabilities and a low-code integration tool. The company is also expanding geographically, opening a new office in Dallas. While Zip is beginning to face competition from procurement automation platforms Keelvar and Focal Point, these moves, continued updates to its product range and solid funding seem likely to cement its leading position in the procurement management space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Oct 2024
$190m
SERIES D
May 2023
$100m
SERIES C
Total funding: $371.1m
Company benefits
- 📈 Start-up equity
- 💸 401k plan
- 🦷 Full health, vision & dental coverage
- 🍽️ Catered lunches & dinners
- 🚍 Commuter benefit
- 🚠 Team building events & happy hours
- 🌴 Flexible PTO
- 💻 Shiny new Apple equipment
- 🪑 Generous office stipend for remote employees
Company HQ
Financial District, San Francisco, CA
Leadership
Rujul Zaparde
(CEO)Was previously Product Manager at Airbnb. Before that they co-founded FlightCar and Drinking Water for India.
Lu Cheng
(CTO)Was Head of Engineering at AirBnB Experiences. Before that was a Course instructor in Computer Science at University of California, Berkeley.
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