Senior Content Strategist, Dropbox

• This is a hands-on, high-impact role for a seasoned content leader with a proven record of success, who thrives at the intersection of creative storytelling, user psychology, and performance-driven marketing
• We’re looking for someone with deep B2B SaaS experience who’s comfortable owning end-to-end content development — from conversion-optimized landing pages to compelling onboarding emails to sales collateral — and who can distill complex ideas into language that inspires action
• If you’re energized by crafting stories that convert, passionate about AI and productivity, and ready to shape the voice of a beloved product, we’d love to meet you
• 6+ years of B2B SaaS content strategy experience: You’ve led full-funnel content strategy at scale, with a strong portfolio that demonstrates business impact, clarity of voice, and sharp narrative instincts
• Proven success driving CRO for high-traffic websites: You’ve owned website content for products with 250K+ visitors/month, and can show measurable outcomes from your optimizations and A/B tests
• Email lifecycle expertise across 250K+ MAUs: You’ve built and managed high-performing email campaigns for large user bases, with a keen understanding of lifecycle journey mapping and messaging experimentation
• SEO & GEO (generative engine optimization) fluency: You have deep knowledge and stay current with evolving search trends — both on traditional platforms and AI assistants — and know how to build content that gets discovered
• A creative, analytical writer: You’re a master of turning complex features into crisp, compelling copy. You understand tone, brand voice, and how to craft messages that resonate and convert
• AI-literate & tech-savvy: You use AI tools to accelerate and enhance your content work, can quickly adapt to new platforms, and have experience with Webflow CMS and HubSpot (or equivalent marketing platforms)
• Highly collaborative & self-directed: You’re comfortable leading content initiatives independently while working cross-functionally across product, marketing, design, and sales, with the ability to influence stakeholders to create understanding and enable effective decision-making

Desirable

• The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact
• Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team
• Join the Reclaim.ai marketing team at Dropbox as our Senior Content Strategist, where you’ll take the lead in shaping a high-performance content strategy across our website, SEO, email, and lifecycle marketing programs — helping hundreds of thousands of users reclaim time for what matters most
• You’ll partner closely with Reclaim’s Head of Marketing to craft a cohesive narrative across the funnel, drive measurable results through experimentation, and evolve our messaging to resonate with new markets and personas
• Own & execute the website content strategy: Lead copy development and strategic updates across the Reclaim website. Continually refine messaging to emphasize product value, simplify complex features, and speak directly to user pain points. Run A/B tests and collaborate on UX/design to drive continuous improvements in conversion rate (CRO)
• Lead SEO & content performance strategy: Define and manage the SEO website strategy for Reclaim, identifying high-potential keywords, content gaps, and on-page optimization opportunities to improve visibility across both traditional and AI-powered search experiences (GEO)
• Develop high-converting landing pages: Craft targeted messaging for paid media landing pages tailored to specific audience segments, channels, and campaign goals. Collaborate with design and product marketing teams to test layout, copy, and calls-to-action
• Manage lifecycle email content: Own and evolve evergreen email programs across the entire customer journey — including onboarding, activation, retention, and monetization. Apply rigorous testing, segmentation, and analytics to continually increase engagement and user retention
• Drive go-to-market content for launches & campaigns: Develop integrated content strategies for new product launches and promotional campaigns — spanning email, web, in-app, push notifications, and press release copy
• Monitor performance & market trends: Analyze web, SEO, and email performance weekly to identify optimization opportunities. Conduct regular competitive research to inform messaging strategy and stay ahead of industry trends
• Support sales & customer-facing teams: Partner with sales, product marketing, and design teams to create pitch decks, one-pagers, and other enablement content that helps communicate value to enterprise prospects and customers