Senior Strategic Events Manager, Workato
$135-165k
+ Variable + Equity
Integration & workflow automation platform
Be an early applicant
Integration & workflow automation platform
501-1000 employees
Be an early applicant
$135-165k
+ Variable + Equity
501-1000 employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- 8+ years in marketing, with a minimum of 3 years in a leadership role overseeing global events, executive programs, or community management
- Background in B2B, ideally within the cloud, enterprise SaaS, or software industry, focusing on IT audiences
- Proven record of executing customer conferences across diverse geographies and languages
- Willingness to travel up to 30% locally and internationally for event oversight and team collaboration
- Proficiency in platforms Marketing automation platform (e.g. Marketo), CRM systems (e.g: Salesforce) and event platforms (e.g. Bizzabo, Cvent, Zoom webinar etc.)
- Thrives in fast-paced, dynamic environments with a strong ability to prioritize
- Meticulous in planning, execution, and follow-up to ensure flawless event delivery
- Ability to manage change and ambiguity with an action-oriented plan
What the job involves
- We’re seeking an experienced and creative Senior Strategic Events Manager to deliver high-impact, memorable experiences that align seamlessly with our brand and organizational goals
- In this role, you will plan, organize, and execute a range of in-person events—from major tier-1 events like product launches and thought leadership conferences to Workato’s flagship annual conference and regional city tours
- You’ll play a key role in crafting unique regional experiences that drive engagement, enhance brand awareness, and generate new business opportunities
- Develop, strategize, and lead Workato’s high-impact events, including major conferences, product launches, and the flagship Workato customer conference
- Expand the Workato customer conference globally, adapting and scaling it to suit regional needs
- Drive community building through events that foster long-term customer relationships and active engagement
- Partner with brand, product marketing, and regional marketing teams to ensure consistent, cohesive brand messaging across all major global events
- Design differentiated, impactful event experiences that build lasting connections with current and potential clients and partners
- Build and maintain strong relationships with senior leaders and key stakeholders, regularly sharing insights, priorities, and event performance
- Oversee and maintain positive relationships with external partners, agencies, and vendors to ensure seamless event execution and alignment with Workato’s brand standards
- Negotiate favorable vendor contracts, monitor budget utilization, and maximize ROI across all events
- Develop and manage KPIs to measure event success, track attendee satisfaction, and enhance brand engagement, using insights to drive continuous improvement
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company values
- Prioritize customers: We exist for our customers and because of them. That’s why we are passionate about delivering an amazing product, excellent service, and an unforgettable experience.
- Win together: We strive to hire people who understand team wins come above their own. We respect and trust our colleagues — believing that the greatest success comes not from one person, but from all of our strengths combined.
- Act now: The best time to do anything worth doing is now. Create a minimal viable solution fast and iterate quickly. We encourage failing fast so we can succeed faster.
- Think ahead: We skip the easy shortcuts for mediocre and temporary solves. It’s important to always take the hard road now if it will lead to a better long term solution.
- Better each other: You cannot get 1% better every day unless people are honest with you and you openly invite that coaching and guidance. Provide feedback in private. Encourage and support in public.
- Go offbeat: We use novel thinking to create novel solutions. We do not use others’ thinking as a template. We mix existing wisdom with unusual thinking to generate new and better solutions.
- Have fun: We take care of ourselves, and give everyone the space they need to feel healthy, happy, and well-rested. Because it’s only when we’re having a good time that we’re able to ensure our customers are, too.
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Vijay Tella
(CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Gautham Viswanathan
(CPO)Spent 12 years at TIBCO Software, before leaving their Corporate Development role to found Blink Interactive. Also served as the CEO of iProfile.
Harish Shetty
(Head of Engineering)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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