Performance Marketing Manager, Farther

• 4-7+ years of experience in performance marketing at a high-growth company
• Proven track record managing Google Ads (search, display, all ad formats) and Meta Ads (Facebook, Instagram)
• Strong analytical mindset with expertise in Google Analytics and business intelligence tools
• Hands-on experience with CRM platforms (HubSpot strongly preferred, Salesforce, Marketo acceptable)
• Understanding of marketing automation, workflows, and lead nurturing sequences
• Excellent communicator who can work cross-functionally and present data-driven insights
• Hands-on operator with bias for action and comfort in fast-paced startup environment
• Experience in B2C or B2B2C marketing with consumer-focused campaigns

Desirable

• Join our Growth Marketing team as a Performance Marketing Manager, where you'll own our paid acquisition strategy and execution across multiple digital channels
• This is a hands-on operator role with a bias for action - you'll be responsible for planning, launching, and optimizing campaigns that drive measurable growth and revenue
• You'll work closely with our experienced marketing leaders and cross-functional teams to build a consistent and effective client funnel while supporting both client acquisition and advisor recruiting efforts
• Own and scale SEM and paid media channels across Google, Meta, LinkedIn, and other emerging platforms
• Manage campaigns end-to-end including setup, testing, optimization, and comprehensive reporting
• Analyze performance data to reduce CAC and improve ROAS and LTV while scaling quality lead volume
• Partner with Brand, Advisor Growth, and Lead Generation teams to align efforts across the funnel
• Support internal and advisor-facing campaigns, including institutional and recruiting initiatives
• Build and manage marketing automation workflows and sequences in HubSpot
• Collaborate with cross-functional teams including Sales and Product to optimize conversion funnels
• Contribute to marketing strategy while executing day-to-day performance marketing efforts
• Leverage AI tools for content development, rapid prototyping, and campaign optimization
• Own performance KPIs and make meaningful contributions to company growth