Senior Product Manager, Later
$130-150k
Social media marketing scheduling platform
Be an early applicant
Social media marketing scheduling platform
1001+ employees
Be an early applicant
$130-150k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- The ideal candidate has a strong technical aptitude, experience delivering modern software platforms using continuous integration, feature flags, and agile methodologies, and a deep comfort working with engineering, data science, and infrastructure teams
- 10+ years in Product Management, with strong experience building and shipping B2B SaaS platforms in startup or fast-scaling environments
- Proven technical aptitude – able to understand architecture diagrams, ask engineering-level questions, and make trade-off decisions collaboratively with technical teams
- Experience building platforms with continuous deployment, microservices, observability, and feature flag-driven development
- Track record of launching technically complex products, especially those involving AI/ML systems (e.g., co-pilots, search, recommendations)
- Deep familiarity with influencer marketing, campaign execution tools, or digital marketing platforms
- Exceptional written and verbal communication – clear, crisp, and async-first
- Experience in remote-first product organizations and working with distributed engineering teams
- Mindset: Humble, Hungry, and Smart. You’re collaborative, proactive, and have a low ego
- AI/ML Product Development: Familiarity with prompt engineering, model tuning, vector databases, and recommendation systems
- SQL proficiency and experience with event instrumentation tools like Segment or RudderStack or Similar
- Product analytics: Amplitude, Mixpanel, GA4 or similar
- Design: Figma, user testing tools
- Roadmapping: Linear, Notion
- Experience in social commerce, creator economy, or marketing automation tools
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- We are seeking a Senior Product Manager to lead the development of the Marketer 2.0 platform
- In this high-impact role, you will own the product vision, strategy, and execution for a next-generation B2B SaaS platform that enables marketers to plan, execute, and optimize influencer campaigns in one place
- You will harness your expertise in data, AI integration, and user-centric design to create a world-class product that delights users and delivers measurable results
- You’ve built large-scale SaaS products before—and are eager to do it again
- You will work asynchronously with distributed teams, are a clear communicator, are humble, hungry, and smart, and thrive in high-ownership environments
- Your work will directly shape how some of the world’s leading brands engage in performance marketing through influencer campaigns
- Product Vision & Strategy: Define and communicate a compelling product vision and roadmap for Marketer 2.0. Ensure it aligns with Mavely’s mission and technological stack
- Technical Product Leadership: Work closely with engineers and architects to make architectural trade-offs, define service boundaries, and ship resilient, scalable systems
- Modern Software Lifecycle Execution: Deliver using CI/CD, feature flag gating, automated testing, and telemetry instrumentation
- End-to-End Product Development: Lead cross-functional squads through the entire software lifecycle. Break down complex problems into milestones and technical requirements
- AI & Data-Driven Innovation: Drive the integration of LLMs, ML pipelines, and real-time analytics to power AI Co-Pilot features, performance predictions, and campaign recommendations
- Clear & Asynchronous Communication: Write clear PRDs, engineering briefs, and Slack/Notion documentation. Facilitate unambiguous communication across time zones
- Cross-Functional Collaboration: Collaborate with engineering, design, data science, campaign services, and client-facing teams to deliver intuitive, technically robust features
- Metric-Driven Execution: Define KPIs, monitor telemetry, and run A/B tests to iterate quickly. Prioritize experimentation and learning
- Influencer & Campaign Domain Expertise: Become the SME on influencer marketing workflows, campaign measurement, and incentive models
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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