Senior Regional Marketing Manager, Alation
EMEA
Enterprise data intelligence solutions
Be an early applicant
Enterprise data intelligence solutions
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help businesses and institutions to get better value from their data, improving outreach and profit by combining human potential with modern data intelligence.
Role
Who you are
- 8+ years of B2B marketing experience, with at least 3 years in a regional or field marketing role covering EMEA
- Proven track record driving pipeline growth in partnership with enterprise Sales teams
- Hands-on ABM experience — strategy, execution, and measurement
- Experience managing agencies and event vendors across multiple markets
- Strong commercial instincts — you think in pipeline and revenue, not just campaign metrics
- Ability to operate independently in a fast-moving, matrixed US-headquartered SaaS company
- Ability to travel
- Some overlap of working hours with California HQ expected
- Proficiency in Claude AI and use of Project and Cowork in daily work
What the job involves
- Alation is the knowledge engine powering enterprises to achieve business outcomes. Global enterprises, including hundreds of Fortune 5000 companies, and organisations like AbbVie, American Family, Cisco, Finnair, Nasdaq, and Sallie Mae partner with Alation to realise hard ROI and business outcomes from data and AI
- Alation led the creation of the data catalog market, was named a 2019 World Economic Forum Technology Pioneer, and has been named a five-time leader in the Gartner Magic Quadrants. Headquartered in Redwood City, California, Alation has been recognized five times by Inc. Magazine as one of the Best Workplaces. To learn more, visit alation.com
- EMEA is one of Alation’s fastest-growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that growth
- We’re looking for a senior, hands-on regional marketing manager to own and executeEMEA’s marketing programs during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our EMEA Sales leader who is based in London. Drive pipeline, manage the regional ABM program, digital and in-person events, and ensure Alation’s brand and message land powerfully across key markets
- This is not a strategy-only role. You’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. You’ll hit the ground running from day one
- Pipeline & Demand Generation
- Translate global campaign strategy into locally relevant programs that drive measurable pipeline
- Execute the regional ABM program — account selection, messaging localisation, agency coordination, and performance tracking
- Partner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and territory plans
- Manage post-event lead conversion in collaboration with Sales Ops
- Events & Field Marketing
- Own the events calendar — from strategic third-party conferences to hosted executive roundtables
- Manage event logistics, vendor relationships, and agency partners end-to-end
- Build a results-oriented event framework with clear pipeline ROI measurement per program
- Represent Alation at key industry events across the region; travel required
- Customer & Expansion Marketing
- Support customer marketing programs targeting expansion accounts in EMEA
- Partner with Customer Success to identify advocacy opportunities and develop regional proof points
- Localise global customer stories for buyer relevance
- Content & Messaging
- Localise global messaging and content for audiences, verticals, and buying personas
- Ensure inbound and outbound content is themed and synced to campaigns and events
- Feed regional market intelligence back to the global PMM team
- Reporting & Operations
- Manage regional marketing budget with clear ROI accountability
- Track and report pipeline influence, account engagement, and program performance
- Maintain a consistent reporting cadence with Sales and Marketing leadership
Salary benchmarks
Our take
While companies continue to gather huge volumes of data on customer behavior, efforts in leveraging said data are often hindered by data access and interpretation, which ultimately leads to incomplete datasets.
Alation is a machine learning powered data catalog. It pulls together all a company’s key data from popular sources like Oracle, Spark and Tableau, and presents it on its platform. This means that users can search for multiple strands of data on just one API. Its services include data governance, digital transformation, and data discovery.
With both the data catalog and data analytics market growing rapidly at a 25% annual growth rate, Alation finds itself in a very strong position having shown triple digit growth for four years running. The platform is used for diverse purposes by Pfizer, FinnAir, Pepsico, Salesforce, American Express and BMW.
It’s this range of applicability, from weather-induced flight delay prediction to rare disease identification, that has led to investments resulting in a valuation of $1.7B. Though it's not the only company of its ilk on the market, with the likes of Informatica, Aginity and Alteryx all competing, Alation’s rapid year-on-year growth, solid investment from the likes of Japanese data communications leader NTT DOCOMO and an elite customer base bodes well for the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$123m
SERIES E
Jun 2021
$110m
SERIES D
Total funding: $315m
Company benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability
- Paid time off
- Paid holidays
- Personal sick days
- Parental leave
- Competitive Pay
- Company equity
- Performance bonus
- Flexible work hours
- Remote work opportunities
- Commuter benefits program
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Satyen Sangani
(Co-Founder & CEO)Having studied at Columbia, they worked at Morgan Stanley, Texas Pacific Group, and Andale, before an MSc at Oxford. They then worked as a VP at Oracle for over 9 years prior to co-founding Alation in July 2012.
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