US Campaign Specialist, Huel
$80-90k
More information about location
3+ days a week in office
Plant-based convenient food products
Open for applications
Plant-based convenient food products
501-1000 employees
Open for applications
$80-90k
More information about location
3+ days a week in office
501-1000 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- The role is best suited to someone with at least 2 years of experience working in podcast, YouTube, influencer, and marketing in the US market with a brand or agency background
- You have a growth mindset and a performance-focused background, understanding how to run campaigns that drive ROI and CPA targets
- Your strong analytical skills allow you to analyze performance outcomes and optimize campaigns based on learnings
- Strong collaboration across the business with performance marketing, organic social, PR to amplify content and partnerships
- Attribution and MMM experience is a big bonus
- You’ll be a great communicator and have great relationship skills with podcasts, YouTube, influencers, content creators and / or agents
- You have budget management skills and know how to track and optimize spend effectively
- Experience using a podcast, influencer and / or marketing tools
- We use Podscribe, Magellan AI, Upfluence, Aspire
- Knowledgeable about the media landscape and social channels (both established and upcoming)
What the job involves
- We're looking for a Campaign Specialist to lead and execute impactful podcast, influencer, and partnership campaigns across the US market
- We are looking for a highly analytical Campaign Specialist to help drive the phenomenal growth we are seeing as the world’s number one complete nutrition brand
- You will be a media buying expert across podcasts, YouTubers and /or influencers with great negotiation skills, who is excellent at building relationships
- Most importantly, you want to roll your sleeves up and get stuck in from day one - we are a high-growth business and it's all hands on deck
- You will be supporting and leading the end-to-end podcast, influencer and partnerships process including sourcing, negotiations, contracting, admin support and reporting
- Tracking and data analysis - Utilise data to help you make decisions, optimise budgets and identify opportunities to help us scale and grow our influencer and podcast programs
- Testing and reporting will be key responsibilities to help build our channels effectively
- Working with partners - build strong relationships with agencies, networks and influencers, find the best people and partners to work with and build strong long-term relationships
- Supporting the wider influencer and partnerships teams to drive performance growth and brand presence
- Supporting new product launches with bespoke influencer gifting and reporting
Application process
- We usually respond within two weeks
Our take
Huel produces plant-based meal replacement products, marketing its powders and ready-to-drink mixes as an easy solution for nutrition-conscious consumers with an on-the-go lifestyle. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. There have been a couple of hiccups on the way - namely a banned UK ad campaign and reported losses in 2023 - though the company has been swift to act and seems relatively unphased as it moves into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
LATE VC
Oct 2018
$26.5m
GROWTH EQUITY VC
Total funding: $50.5m
Company benefits
- Free Huel
- 30 days holiday + 8 bank holiday days
- Dog friendly
- On-site HQ gym with free classes
- Electric car scheme, and free charging points on-site
- Flexi-working
- Quarterly events
- Health Insurance
- Free 1 on 1 therapy
- Cycle to work scheme
Company HQ
Tring, UK
Leadership
Julian Hearn
(Co-Founder)Previously Web Trading Manager at Tesco.com, and went on to serve as Head of Online Marketing at Dialaphone. Prior to Huel, founded promotionalcodes.org.uk.
James Collier
(Co-Founder & Head of Sustainable Nutrition)Devised the formulas behind Huel products, and is a Registered Nutritionist in the UK. They have over 25 years of experience working in nutrition and dietetics.
Salary benchmarks
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