Senior Analyst Marketing, Motive
CA$120-165k
Fleet management platform for trucks
Job no longer available
Fleet management platform for trucks
1001+ employees
Job no longer available
CA$120-165k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- This role requires someone who can combine technical expertise with strong business acumen to deliver scalable reporting solutions, uncover actionable insights, and influence decision-making across the business
- BA/BS degree in a quantitative field such as Engineering or Mathematics is required
- 8+ years of experience in marketing analytics, business intelligence, revenue operations, or a related field
- Deep expertise in SQL, Snowflake, Tableau, and modern BI/data warehousing tools required
- Proven experience building scalable reporting frameworks and executive-level dashboards
- Strong understanding of B2B marketing and sales funnels, attribution, pipeline generation, conversion, and forecasting
- Experience leading large, cross-functional projects and influencing stakeholders at multiple levels of the organization
- Strong analytical and problem-solving skills, with the ability to translate ambiguous business questions into actionable insights
- Excellent communication and presentation skills, including the ability to distill complex findings into executive-ready recommendations
- Experience in a high-growth SaaS or technology company preferred
- Experience working closely with Revenue Operations or Enterprise Sales teams preferred
- Experience improving data quality, metric governance, or reporting automation preferred
What the job involves
- The Senior Marketing Analyst will be responsible for driving strategic reporting, analysis, and insights across Motive’s marketing organization
- This individual will partner closely with Marketing, Sales, Revenue Operations, and Business Intelligence teams to understand performance across the funnel, identify opportunities for growth, and improve how marketing data is consumed throughout the organization.The ideal candidate is highly analytical, detail-oriented, and comfortable operating in a fast-paced environment with evolving business priorities
- Design, build, and maintain scalable datasets by extracting, integrating, and cleansing data from multiple systems
- Partner with Marketing Analytics, Marketing Operations, Business Intelligence, and Enterprise Systems teams to establish and improve data pipelines for business-critical KPIs
- Develop and maintain automated, self-service dashboards and reporting in Snowflake and Tableau
- Define and track operational KPIs, funnel metrics, campaign performance, pipeline contribution, conversion, and marketing efficiency
- Partner with Marketing and Sales stakeholders to identify opportunities for improvement and develop analytical solutions that streamline or automate existing reporting
- Support quarterly business reviews, executive presentations, and recurring performance reporting with clear, data-driven insights
- Conduct deep-dive analyses to understand campaign performance, inbound funnel trends, pipeline coverage, and drivers of conversion
- Build and maintain reporting frameworks that connect marketing activity to pipeline and revenue outcomes
- Become an expert in Motive’s sales and marketing data ecosystem and proactively identify opportunities to improve data quality, governance, and reliability
- Translate complex analytical findings into concise recommendations that influence marketing strategy and investment decisions
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025, which is being used to accelerate its investment in AI and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Co-Founder & Board Member)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(Co-Founder & CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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