Director of Marketing Analytics & Automation, Monotype
$150-190k
+ Bonus
Office located in Woburn, MA
Typeface design company
Be an early applicant
Typeface design company
1001+ employees
Be an early applicant
$150-190k
+ Bonus
Office located in Woburn, MA
1001+ employees
Company mission
To deliver the design assets, technologies, and expertise required for brands to build authentic, memorable experiences at every possible touchpoint.
Role
Who you are
- Bachelor’s degree in Marketing, Data Science, Business, or related field; MBA or advanced analytics degree preferred
- 10–15+ years of experience in marketing analytics, marketing operations, or marketing technology leadership roles
- Deep knowledge of analytical tools such as Path Factory, Marketo, 6th Sense, etc
- Proven experience building dashboards and developing CAC frameworks that tie back to ROI
- Proven experience leading data-driven marketing transformation within B2B SaaS, technology, or digital platforms
- Strong background in advanced analytics, predictive modeling, and data visualization
- Experience implementing AI and machine learning capabilities within marketing environments
- Deep knowledge of marketing attribution models, digital marketing metrics, and revenue analytics
- Expertise across modern marketing technology ecosystems including CRM, CDP, and analytics platforms
- Experience managing complex global marketing technology stacks
- Strong executive communication skills with the ability to influence senior leadership using data-driven insights
- Proven ability to lead cross-functional teams and drive organizational change through data and technology
What the job involves
- We are seeking a Director, Global Marketing Analytics & Automation to lead the strategy, architecture, and execution of data-driven and AI-enabled marketing capabilities across our global organization
- This leader will transform how marketing performance is measured, optimized, and scaled by building a modern marketing intelligence ecosystem powered by advanced analytics, automation, and artificial intelligence. The role will partner closely with Marketing, Sales, Finance, Data, and Technology leaders to ensure marketing investments drive measurable growth across our customer segments
- As a senior leader within Marketing, the Director will shape the roadmap for marketing analytics, marketing technology, and AI-driven insights while building a high-performing global team focused on operational excellence, experimentation, and continuous innovation
- Lead the global strategy for marketing analytics, marketing intelligence, and AI-enabled insights to improve decision-making, customer engagement, and revenue outcomes. Translate complex data into clear business insights for senior leadership, build predictive models to forecast marketing performance and pipeline impact, and foster a culture of experimentation and data-driven decision making across the marketing organization
- Own the global framework for marketing measurement, including attribution modeling, funnel analytics, pipeline contribution, and ROI reporting. Continuously analyze the customer journey to identify growth opportunities, improve conversion performance, and ensure alignment between marketing investments and business outcomes
- Define and manage the roadmap for the global marketing technology ecosystem, ensuring scalable, integrated platforms that support advanced analytics, AI capabilities, and efficient campaign execution. Oversee marketing automation programs, lifecycle marketing workflows, and system integrations across CRM, marketing platforms, and data infrastructure to enable seamless data flow and operational efficiency
- Partner with data, legal, and technology teams to ensure high standards for data governance, privacy compliance, and responsible AI usage across marketing systems. Establish best practices that protect customer data while enabling scalable, insight-driven marketing
- Build and lead a high-performing global team across marketing analytics, automation, and operations. Partner with regional marketing leaders, sales, finance, and data teams to align marketing insights with broader business strategy while driving continuous improvement in marketing effectiveness
Our take
Monotype is a giant in the typeface industry, with well over 100 years in the business. It owns the rights to over 10,000 fonts, including A-list players like Helvetica and Times New Roman. Whilst typeface creation might not seem to be the booming industry it once was, Monotype is carving out some interesting new development opportunities in the hopes of further growth.
As more major organizations go digital, and go global, they need to carry their house image across a growing number of diverse markets (and languages) and render the fonts in high definition. Monotype has been developing a strong reputation for designing multi-lingual brand identities - for example, for the city of Dubai - but also works with Google to bring hundreds of historically unrendered fonts online.
In this way, Monotype is smartly transitioning from a designer/developer of contemporary fonts to a facilitator helping brands to expand globally and into the digital space. With offerings in place to provide this service to fast-growing industries like gaming and online streaming, Monotype is hitching its wagon to hugely lucrative markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Company benefits
- Extensive development and training offerings
- Highly engaged Events Committee to keep work enjoyable
- Competitive Medical, Dental, and Vision Coverage to meet all your healthcare needs
- Flexible work arrangements and unlimited vacation and sick time
- Generous 401k match to save for your future, and so much more!
Company HQ
Woburn, MA
Leadership
Ninan Chacko
(CEO)Has held a range of senior leadership positions, including Senior Vice President at Sabre Holdings, CCO of Worldspan, CEO of PR Newswire, and CEO of Travel Leaders Group. Serves on the board at Leaders' Quest and TripFactory.
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