Senior Events Marketing Manager, Adyen
$135-185k
More information about location
Payments platform built to grow businesses
Be an early applicant
Payments platform built to grow businesses
1001+ employees
Be an early applicant
$135-185k
More information about location
1001+ employees
Company mission
Adyen's mission is to make payments choices easy for merchants.
Role
Who you are
- The ideal candidate employs a 360° approach to events ensuring strong stakeholder relationships and seamless coordination to achieve revenue-driven objectives
- General Experience: Minimum 8 years in an events marketing role with a focus on acquiring new customers. B2B marketing experience and comfort with complex buying committees are required
- Event Experience: Proven track record in managing events of various sizes from large-scale events, including trade shows, conferences, and experiential activations, to smaller bespoke experiences
- Industry Knowledge: Strong understanding of SaaS and/or Payments industries. Proven ability to create enterprise focused event experiences that generate high-quality leads
- Technical Skills: Salesforce and Marketo (or equivalent platforms) required. Experience with Figma, Contentful, Jifflenow, and/or Cvent a plus
- Creative & Analytical Mindset: Balances delivering innovative and engaging event experiences with being data-driven
- Strategic & Hands-On: Balances strategic planning with hands-on execution and optimization
- Self-Motivated: A proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs
- Fluent spoken and written English is a requirement
What the job involves
- We are seeking a data-driven and proactive Senior Events Marketing Manager to build integrated event formats for our Platforms business line
- This role will work from our San Francisco or New York City office and report directly to our Digital and Platforms Marketing Team Lead
- As a Senior Events Marketing Manager at Adyen, you are pipeline driven and highly adaptable
- You will own the strategic vision for event marketing, including planning, executing, and optimizing across a mix of industry events, virtual events, and owned events
- You understand that events often involve having multiple contingency plans and embrace the challenge with open arms and a cool head
- You’ll work closely with our Sales, Partnerships, and Marketing teams to develop and implement strategies that generate sales accepted opportunities
- This is a matrixed role collaborating across the US, Canada, and Global Marketing teams
- Strategic Development: Propose and implement a range of event formats and strategies that drive sales accepted opportunities in collaboration with local and global acquisition marketing teams
- Annual Planning: Research new events and formats while analyzing past performance to contribute to the North America annual marketing plan in collaboration with demand generation, partnerships, product marketing, and PR
- Event Management: Oversee all aspects of event logistics, including goal setting, timelines, budgets, vendor management, and on-site coordination, ensuring all events are executed flawlessly
- Integrated Marketing Campaigns: Develop and execute pre-event, during-event, and post-event marketing campaigns in collaboration with your Marketing counterparts to drive attendance, engagement, and conversion. Leverage various channels such as email, social media, digital ads, and content marketing to effectively promote and capitalize on events
- Content & Messaging: Collaborate with the creative team to develop compelling event content, presentations, and promotional materials. Ensure consistent messaging across all event touchpoints that effectively ties into the overarching integrated campaign
- Commercial Alignment: Work closely with commercial teams (Sales, SDR, Account Management, Partnerships) to ensure alignment on event objectives and goals. Provide regular updates throughout the planning and execution phases, and ensure timely lead handoff and follow-up post-event
- Reporting & Optimization: Gather quantitative and qualitative feedback from internal and external stakeholders. Track and report on event performance, including attendee engagement, lead generation, budget, and ROI. Analyze data to continuously improve future events and marketing strategies
- Market Insights: Maintain a curious mindset. Stay up-to-date with industry trends and the actions of our competitors in event marketing, technology, and experiential marketing to continuously elevate our event offerings
Our take
Adyen has been one of the most successful businesses in Europe over the last decade. When it went public in 2018 at a valuation of €7bn, it raised over €1bn and its share price popped on the first day, resulting in a valuation of €14bn. Its valuation has continued to climb by the billions.
Adyen competes with large players like PayPal, as well as outsized startups like Stripe, to power payments and provide other infrastructure to conduct digital transactions. Disrupters in the field have been buoyed by a strong rise in eCommerce activity, where some or all of a transaction by a customer is made either online or by mobile.
Adyen has been one of the companies riding the wave by helping to reduce the friction between a company choosing to take payments online, and actually being able to do it. That can take multiple steps and agreements across numerous countries — Adyen’s pitch is that it essentially handles all of it in the backend as a service for its users. Notable partners have included Autocanteen, a touchless self-checkout solution for the hospitality industry, and BILL, a small business-focused fintech platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2015
$52.6m
GROWTH EQUITY VC
Dec 2014
$250m
SERIES B
Total funding: $319.5m
Company benefits
- Global exchange program
- Weekly happy hour
- Delicious healthy lunches
- Phantom share package
- Yearly trip to Amsterdam
- Paid holidays
- Work from home opportunities
Company values
- We build to benefit all customers (not just one)
- We make good choices to build an ethical business and drive sustainable growth for our customers
- We launch fast and iterate
- Winning is more important than ego; we work as a team - across cultures and time zones
- We don’t hide behind email, instead we pick up the phone
- We talk straight without being rude
- We include different people to sharpen our ideas
- We create our own path and won’t be slowed down by “stewards”
Company HQ
Nieuwmarkt en Lastage, Amsterdam, Netherlands
Articles
Leadership
Pieter Van Der Does
(CEO)Previously Chief Commercial Officer at Bibit (payments company) before co-founding Adyen in 2006.
Salary benchmarks
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