Senior Manager of Subscriptions Marketing, Roku
$200-235k
+ Equity awards
Office located in Santa Monica, CA
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$200-235k
+ Equity awards
Office located in Santa Monica, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 10+ years of marketing experience in the media or technology sectors, with a strong emphasis on subscriber marketing
- Extensive experience analyzing and interpreting data, developing hypotheses to enhance customer engagement and monetization, and adapting testing phases based on new insights, preferably related to a subscription service
- Specific experience with AI and machine learning applications in a marketing context
- A proven track record of driving customer acquisition and revenue growth through the implementation of digital media strategies
- Proficiency in data visualization tools (Looker/Tableau) and project management tools (Airtable, Asana)
- Excellent written and verbal communication skills, enabling effective interaction with both technical and non-technical stakeholders. Comfort in presenting and sharing work with executive leadership is essential
- A proactive, self-starting attitude with an ownership mentality, demonstrating a preference for solutions over problems and balancing data-driven decisions with intuition
- Extensive experience in planning, developing, launching, and analyzing subscriber marketing strategies is essential
- You should be comfortable working with AI and machine learning, as well as predictive, descriptive, and prescriptive analytics. And be able to provide examples of how you have applied performance data to shape marketing tactics
- A passion for working in a dynamic, fast-paced environment within a highly competitive marketplace, coupled with a proven track record of insightful performance, is crucial
- Leadership experience in subscription marketing is required, and streaming experience is a plus
What the job involves
- As the Senior Manager, Subscriptions Marketing, you will lead the marketing strategy for both new and existing subscription services and promotional campaigns
- You will work closely with product marketing and lifecycle marketing teams to create a cohesive, data-driven approach for driving subscriber acquisition and retention
- This role is highly collaborative and cross-functional and requires strong expertise in data and analytics
- We are looking for a creative and data-driven leader who can utilize a variety of campaign strategies, machine learning, and analytics to optimize marketing efforts across Roku’s owned and operated channels
- Leading the marketing strategy in collaboration with cross-functional teams to launch new SVOD services and grow existing services across Roku’s owned and operated channels
- Partnering with creative, product marketing, and brand teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
- Collaborating with various product and engineering teams to leverage AI and machine-learning capabilities for personalizing and automating tactics
- Owning the strategy, execution, and reporting for campaigns across multiple consumer touchpoints including, but not limited to display, video, email, web, and mobile
- Utilizing offers and incentives to acquire customers, reduce churn, encourage win-backs, and upsell existing subscribers
- Working closely with media strategy, planning, and analytics leads for determining objectives, goals, and KPIs, as well as measuring and tracking all campaigns and tactics
- Reviewing insights and making recommendations for future testing, optimizations, and automations
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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