Director of Product Marketing, ConsenSys

• 10+ years of experience in Product Marketing, Consumer Marketing, or related roles
• Proven experience leading product marketing for consumer-facing financial or transactional products
• Demonstrated ability to define strategy independently and execute hands-on when needed
• Strong cross-functional credibility with Product, Growth, and Engineering teams
• Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined
• Is equally analytical and creative
• Can make confident decisions with incomplete information
• Understands that trust and clarity are foundational to consumer finance experiences
• Brings executive presence without ego
• Pushes teams forward while remaining deeply collaborative
• Thrives in fast-moving, evolving environments

Desirable

• We’re hiring a Director of Product Marketing to help shape the next phase of MetaMask’s evolution into a broader consumer finance platform
• This role will focus on defining how MetaMask introduces new, everyday money experiences to a global audience — while maintaining MetaMask’s core values of self-custody and user ownership
• This is a 0→1, build role. You’ll set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets
• Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
• Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value
• Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
• Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
• Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
• Focus on measurable outcomes such as user growth, engagement, retention, and monetization
• Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
• Advocate for user needs, clarity, and trust throughout the product development process
• Influence cross-functional decision-making without formal authority
• Establish product marketing frameworks, systems, and operating rhythms for a growing product area
• Coach and develop a Product Marketing Manager and help define how the function scales over time
• Balance hands-on execution with leadership as the team grows
• Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets
• Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy