Senior Digital Marketing Executive, LiveScore Group
LiveScore Bet Bulgaria
Salary not provided
+ Company Performance bonus
Tableau
Excel
Senior and Expert level
London
More information about location
2 days a week in office
Real-time sports scores and free-to-air live stream service
Open for applications
Real-time sports scores and free-to-air live stream service
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Open for applications
Salary not provided
+ Company Performance bonus
Tableau
Excel
Senior and Expert level
London
More information about location
2 days a week in office
501-1000 employees
B2CGamblingDigital MediaSaaSSports
Company mission
To provide every sport to every fan on every device.
Role
Who you are
- Fluent in Bulgarian or previous experience within the Bulgarian market
- Demonstrated depth of experience in an analytical, user acquisition-focused digital marketing role
- Highly competent with all aspects of reporting, utilizing primarily Excel and Tableau
- Rudimentary understanding of Attribution methodologies and implementation
- Experienced with handling paid media budgets
- Experience of working with and building relationships with agencies and internal resources
- Working knowledge of one or more digital marketing channels, including Paid Social, Affiliates, Display and PPC
- Excellent attention to detail
- Natural, methodical problem solver
- Highly effective and clear communicator, both verbally and in writing
- Focused and highly organised
- Creative thinker
- Passionate about Sports
What the job involves
- We have a new opportunity available for a Senior Digital Marketing Executive to join a high performing digital team within LiveScore Group. The Digital team is responsible for all Digital Marketing campaigns across the group, with a primary focus on User Acquisition. Reporting into the Digital Marketing Manager, we are looking for an enthusiastic, analytical, self-motivated person who loves sport to join the team
- The role will be to support the Digital Marketing Manager with all aspects of digital user acquisition marketing, working with in-house teams such as data, design, SEO as well as external marketing agencies who will be running paid activity
- The role will help facilitate the execution of Digital Marketing campaigns, delivering substantial growth with effective user acquisition as the primary goal. The role requires a highly organized and analytical individual, who is keen to get stuck into an end-to-end digital marketing role
- Creating and sharing of reporting on digital campaigns for LiveScore Bet Bulgaria, not limited to user acquisition but including brand campaigns
- Managing and supporting local Agency resource, ensuring they have all the tools necessary to deliver effective marketing campaigns
- Budget tracking - ensuring that signed off budgets are documented and adhered to, providing feedback to senior stakeholders when necessary
- Co-ordinating all finance matters including raising purchasing orders and processing invoices for payment in conjunction with the Accounts teams
- Carrying out Ad Operations tasks across multiple platforms including Google Campaign Manager, Income Access, etc
- Conduct regular testing of user journeys and QA all new campaign setups
- Work within an internal matrix structure to deliver objectives. This includes, but is not limited to, Country Management, Data, CRM, ASO, SEO, Design and Promotions
- Assist in creating reports for Senior Management on a weekly and monthly basis on performance including but not limited to, CAC spend, Registrations, P2Ps, Player Quality
- Ensuring all advertising meets applicable Compliance guidelines, including content and age verification rules
Salary benchmarks
Our take
Livescore Group is a union of sports streaming, digital media, and online betting companies that includes Livescore (founded in 1997), Livescore Bet, and Virgin Bet. With streaming services predicted to spend $6 billion on sports rights in 2023 alone, the Livescore Group is located in the heart of a lucrative industry, and that’s before the gambling side of their group is even considered.
Livescore Group makes considerable revenue from selling its advertising space, and with streaming becoming an increasingly popular way to engage with sports, it’s unsurprising that in 2022 the company received large sums of venture capital.
Livescore Group is using its 2022 funds to accelerate growth in Central and Eastern Europe, further bolstering its 35 million worldwide active monthly users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Company Performance bonus
- Contributory Pension Plan
- Hybrid working for all staff with flexible working opportunities
- Life Assurance (x3 salary)
- Private Healthcare scheme + Employee Enhanced Assistance
- Virgin Family - Access to exclusive Virgin offers and experiences
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
Company values
- Respect Sport - We aim to enhance, and increase the enjoyment of sport, through innovative products, and immersive experiences. We understand the way people feel about sport and what it means to them… we are the fans. LiveScore fuels fans passion for sport
- Ambition - Relentlessly ambitious in everything we do. We believe in our mission and our ability to achieve our goals. Our strategy may change or evolve, but our belief will remain, in ourselves and our mission. Take educated risks and don’t be afraid to fail
- Team - We are a collaborative unit, we succeed and fail together. We trust in each other, and hold ourselves and each other accountable. Encourage open, honest communication. We celebrate our successes and learn quickly from our failures
- Be Responsible - We will use our platform for positive social change. Long term commitment to diversity and equality in all its forms. Give back to sport and the communities we interact with. Be responsible in everything we do. Build a company our employees are proud to work for
- Embrace Change - Never shy away from difficult decisions. Speed is our friend. Failure is part of success. We are resilient and adaptable as individuals, and as a company
Company HQ
Soho, London, UK
Articles
Leadership
Sam Sadi
(CEO, not founder)Previously CEO of Gamesys, Director of Bwin Labels at Bwin.party Digital Entertainment, Founding Partner Trendee Europe and Owner of Sport One Online Gambling Consultancy.
Diversity, Equity & Inclusion at LiveScore Group
- The I.D.E.A (Inclusion, Diversity, Equality, Awareness) Forum: LiveScore Group is committed to diversity and inclusion, which we recognise as critical to our business and fundamental to everything we do. The I.D.E.A Forum programme includes systemic and holistic initiatives at both strategic and operational levels across all our entities. Our programme is supported by policies and practices providing an integrated approach to inclusion, opportunity, equality and diversity at LiveScore Group.
- LiveScore Group recognises that actions speak louder than words. Though sports and gaming typically lack a representative workforce, we are focussed on creating a more balanced employee base that reflects the diversity of our audiences as well as developing products and features that have wider appeal. We are committed to recruiting and fostering the development of a people from varied backgrounds to bring diversity of experience and promote thought-diversity within our teams. We passionately believe that you have the right to ‘live your truth’ each day, and we are working on reducing barriers to entry (and upward mobility) – particularly for those from underrepresented communities.
- One of the aims of the I.D.E.A Forum is to eliminate practices of unconscious bias and discrimination from our ways of working as well as creating opportunities for diverse talent to thrive. We are not yet perfect, but our whole group – executives and employees alike – are dedicated to becoming better, and we invite you to join in on our collective journey to inclusiveness as we believe and invest in a more equitable society for all.
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