Senior Product Marketing Manager, Webflow
Optimize & Analyze
$140-209k
US salary dependent on location. Canada: 147,000 - 192,000. Plus bonus program & RSUs
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$140-209k
US salary dependent on location. Canada: 147,000 - 192,000. Plus bonus program & RSUs
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- BS / BA college degree or relevant experience
- Have 5+ years of product marketing experience executing multi-product GTM and sales strategies
- Have experience with Webflow or similar web development technology, added bonus for experience marketing CRO and web analytics tools
- Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
- Enjoy looking “under the hood” to understand how things work and turning one-time initiatives into repeatable programs
- Have deep empathy for users and can adapt how you communicate to reach and engage your audience
- Can connect technical concepts with user value and express them succinctly
- Are naturally curious, highly proactive, and a self-starter capable of independently leading several projects with limited direction
- Have excellent communication skills (written, verbal, and visual), both for internal audiences and customer-facing messaging
- Have a collaborative nature and exceptional interpersonal skills
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Senior Product Marketing Manager to take full ownership of our Optimize & Analyze capabilities
- In this role, you’ll collaborate with cross-functional partners to lead our messaging, strategy, and go-to-market initiatives—shaping how users discover, understand, and adopt latest product add-ons and standalone products
- This is a highly visible and strategic role in which it will be crucial to build trust and partnership with teams across Product, Engineering, Sales, and Marketing to ensure that our offerings not only meet market needs but set new industry standards
- Reporting to the Director, Product Marketing
- Drive GTM execution: Partner cross-functionally with Product, Finance, Sales, and Customer Support to craft GTM strategies, messaging, and enablement for pricing changes, ensuring clarity and alignment across teams and customers
- Influence through insights: Conduct market research, customer analysis, and financial modeling to identify opportunities, inform tradeoffs, and guide executive decision-making on monetization strategy
- Enable Customer Trust & Adoption: Build clear narratives, communication strategies, and launch playbooks that anticipate customer concerns, reduce friction, and drive adoption of new pricing models
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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