Pay-Per-Click Specialist, Awesome Motive

Salary not provided

Google Analytics

SEMrush

Google AdWords

Mid and Senior level

Remote from Canada, Europe, UK, US

More information about location

Tools to help small businesses improve their digital presence

Be an early applicant

Tools to help small businesses improve their digital presence

201-500 employees

B2BMarketingTrainingSales

Be an early applicant

Salary not provided

Google Analytics

SEMrush

Google AdWords

Mid and Senior level

Remote from Canada, Europe, UK, US

More information about location

201-500 employees

B2BMarketingTrainingSales

Company mission

Awesome Motive's mission is to help small businesses grow and compete with the big guys.

Job

Company

Role

Who you are

You're a strategic thinker who thrives on crafting and optimizing PPC campaigns, leveraging data-driven insights to maximize impact across multiple platforms
You are a self-starter who loves taking initiative and seeing projects through from conception to completion, demonstrating a proven ability to manage and execute successful campaigns
You're an excellent communicator with strong verbal and written English skills, ensuring effective collaboration with team members and clients, and prioritizing clear and detailed communication
You are passionately curious about the latest trends in digital marketing and AI technologies, always eager to integrate cutting-edge tools to enhance campaign performance
You are highly knowledgeable and always stay updated with the latest developments in artificial intelligence related to PPC and digital campaigns, ensuring that your strategies are both innovative and effective
You have a strong commitment to delivering high-quality, impactful campaigns that boost brand visibility and engagement across diverse digital platforms
You take pride in maintaining an analytical mindset, utilizing data to drive decisions and optimize strategies effectively
You are a collaborative team player, adept at working with marketing teams, designers, and stakeholders, providing insightful feedback while being open to new ideas
You're comfortable navigating the complexities of digital marketing landscapes, seamlessly managing campaigns on Google Ads, YouTube, LinkedIn, Meta, and more
You prioritize scalability and efficiency, ensuring your strategies are adaptable and can meet rapidly changing industry demands
You're invested in continuous learning and improvement, striving to expand your skills and stay ahead in the ever-evolving world of PPC and digital marketing
4-6 years of experience in managing and optimizing PPC campaigns at a professional level, with a significant focus on driving measurable results
Deep expertise in developing and executing Google Ads strategies, with a history of achieving demonstrable success
Proficient in managing and scaling campaigns across multiple platforms including LinkedIn, Meta, and beyond
A solid understanding of the PPC landscape in 2025, with a particular focus on how AI technologies are reshaping digital marketing strategies, is essential. Your expertise allows you to anticipate changes and use AI tools to boost PPC campaign efficiency and effectiveness
By integrating the latest innovations and insights into strategic planning, you ensure that our advertising efforts remain future-ready and at the forefront of industry evolution
Strong analytical skills with the ability to interpret detailed data sets and apply insights to optimize campaign performance
Proven ability to manage complex campaigns and budgets effectively, ensuring alignment with business goals
Proficiency in leveraging digital marketing tools such as Google Analytics, SEMrush, and other relevant platforms for performance tracking
Documented success in enhancing brand visibility and audience engagement through strategic PPC initiatives
Excellent verbal and written communication skills, capable of presenting complex insights clearly to various stakeholders
Ability to build and maintain automated reporting systems to facilitate comprehensive performance evaluation
Personal computer with reliable internet access
Availability to participate in audio/video meetings during business hours (9 am - 5 pm EST)

What the job involves

As a PPC Specialist at Awesome Motive, you will be at the forefront of managing and optimizing our diverse portfolio of pay-per-click campaigns across multiple digital platforms, catering to different brands within our portfolio
By leveraging the latest AI and PPC technologies, you will execute strategic initiatives with a primary emphasis on Google Ads
Your responsibilities will extend to enhancing our presence on platforms such as YouTube, LinkedIn, Meta, and more, ensuring optimal performance and increased brand visibility for each brand
You will ensure the precision and impact of our campaigns, optimizing for maximum reach and engagement in a competitive and ever-evolving digital landscape
Strategically planning, executing, and optimizing PPC campaigns across a variety of platforms, including Google Ads, YouTube, LinkedIn, and Meta, to meet the diverse needs of multiple brands
Analyzing and reporting on campaign performance, using data to drive enhancements and refine bidding strategies to maximize ROI
Staying at the forefront of digital advertising and AI technologies, integrating the latest advancements into campaign strategies to maintain a competitive edge
Conducting thorough keyword research and competitive analysis to inform campaign planning and execution
Developing and implementing A/B testing plans to continuously improve ad performance, landing pages, and conversion rates
Managing budget allocations, ensuring efficient use of resources to meet performance targets across various platforms
Collaborating with cross-functional teams, including marketing and design, to ensure cohesive messaging and branding consistency
Designing and maintaining automated reporting dashboards to streamline access to critical performance insights for internal teams
Assisting in the integration of AI tools and technologies to automate processes and enhance the effectiveness of digital marketing efforts
Ensuring all campaigns comply with applicable digital advertising guidelines and best practices, maintaining the integrity and reputation of each brand
Providing training and mentorship to junior team members, fostering a culture of continuous learning and improvement
Exploring new digital advertising opportunities and platforms to expand the reach and impact of PPC initiatives

Application process

Please clearly include the following in your cover letter:
How many years of experience do you have managing PPC campaigns?
Can you provide examples of budgets you’ve managed and the scope of those campaigns?
What strategies do you use to stay informed about the latest trends in PPC and digital marketing?
What are your thoughts on the role of AI in the future of PPC?
In what ways have you leveraged AI tools or technologies in your previous campaigns, and what impact did they have?
We won’t be able to individually respond to all applications, but if we feel you’re a strong match, someone will be in touch shortly

Our take

Awesome Motive is a company that has spawned the likes of OptinMonster, WPForms, and MonsterInsights, making it one of the leading digital marketers and website builders in the industry. Since 2009, the company has been a vessel for apps and websites that create form-making tools, lead generation software, google plugins, and much more - with the aim that its software will help grow small businesses.

Focussing on websites powered by WordPress, Awesome Motive has found massive opportunity, as over 40% of websites are now powered by WP. Due to this, the company has expanded to support over 20 million sites and small businesses, stating that it is "humbly considered" a thought leader in the space because of its growth and innovation.

Lately, Awesome Motive has made a number of acquisitions that have further bolstered its position in the space. These include WP Charitable, a fundraising campaign-creating plugin that has helped 10,000 non-profits to date; Sandhills Development, another company creating Word Press plugins; Duplicator, a popular WordPress backup and migration software; and Thrive Themes, that makes small business growth tools for WP.