Lead Product Manager, Eyeo

• 5+ years of experience in product management, with a strong focus on mobile apps (iOS and Android) and growing freemium business models
• Proven track record of successfully launching and growing freemium mobile applications with a focus on user experience
• Deep understanding of mobile app development lifecycle, technologies and monetization strategies
• Strong analytical and problem-solving skills, love diving into app analytics to drive product decisions and optimize the freemium funnel (e.g., Firebase, Google Analytics)
• Excellent communication, interpersonal and presentation skills
• Experience working in an Agile development environment
• Passion for creating user-centric and innovative mobile experiences that drive user engagement and revenue

Desirable

• We're searching for a passionate and strategic Senior Product Manager to spearhead the evolution of our freemium applications
• You'll be the driving force behind our mobile-first strategy, owning the product vision, roadmap and execution across iOS and Android. But that's not all – you'll also have the opportunity to explore new horizons, potentially expanding our product reach to desktop and beyond
• Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with the overall company goals and revenue targets
• Conduct in-depth market research, customer analysis and competitor analysis to identify opportunities and unmet user needs within the freemium mobile landscape
• Define and analyze key metrics for user acquisition, engagement, retention and monetization (e.g., LTV, ARPU, churn rate, conversion rate)
• Collaborate with the marketing team to design and implement effective user acquisition campaigns and optimize the user onboarding process
• Develop and refine the freemium model, including pricing strategies, feature differentiation between free and paid tiers and in-app purchase offerings
• Design and implement A/B tests to optimize conversion rates, user engagement and monetization strategies
• Analyze user behavior, app performance and market trends to identify areas for improvement and growth within the freemium model
• Translate user needs and business requirements into detailed product specifications and user stories
• Prioritize and manage the product backlog, ensuring alignment with the product roadmap and business objectives
• Collaborate closely with engineering, design and marketing teams throughout the entire product development lifecycle
• Lead the ideation, development and launch of new features and enhancements for our mobile apps
• Stay informed about the latest mobile technology trends, best practices and competitive landscape, particularly within the freemium app market
• Contribute to the growth and development of the product team by mentoring and guiding junior product managers

• Flexible working hours
• Flexible parental leave
• Monthly child care allowance
• 28 vacation days
• Mental health program
• Sabbatical after two years
• Weekly yoga and meditation
• Annual budget for professional growth
• Annual salary reviews
• Professional development plan
• Choice of work location
• Choice of hardware setup
• Home office or relocation allowance
• Monthly ticket for public transport
• Company pension 🇪🇺

eyeo is a leading ad-filtering technology developer that powers some of the largest ad blockers on the market, such as AdBlock and AdBlock Plus. The company also offers privacy solutions through Crumbs and Acceptable Ads. All-in-all, it empowers users, browsers, advertisers and publishers to prosper in a fairer and more sustainable online ecosystem.