Head of Growth Marketing, Ello

• We’re looking for someone who’s excited to own this philosophy end-to-end. If bold, thoughtful, creative-led growth speaks to you, this is the place to be
• You care deeply about creative craft—headlines, pacing, storytelling, color, and hooks aren’t afterthoughts; they’re where you start
• You’ve scaled Meta and TikTok campaigns with strong creative testing infrastructure—and you know how to turn a good ad into a great one
• You’ve worked with creators, freelancers, or agencies and can quickly brief talent to produce assets that perform
• You move seamlessly between left and right brain: you can talk CAC and ROAS, but you’ll also open up Figma to finesse a layout
• You love to get into the mind of a user, and think holistically about the customer journey—from the first impression to lifecycle messaging—not just isolated campaigns
• You’ve had to balance storytelling and performance, and you have examples of when you prioritized one over the other—and why it worked

Desirable

• We believe growth isn’t just about metrics—it’s about storytelling, creative excellence, and building a journey that feels human from the first touchpoint
• We care deeply about how things look, sound, and feel—on TikTok, in ads, in product, and across every landing page
• We’re searching for a creative marketing leader to own the full funnel with both heart and rigor—combining brand, performance, and experimentation to drive real results
• You'll have both in-house and contractor resources to partner with—and the opportunity to shape and grow the team yourself
• You’ll own the creative strategy across the entire marketing funnel—from first touch to long-term retention. You’ll lead how we show up in every touch point
• This will include but is not exclusive to:
• Paid marketing (Meta, TikTok, YouTube, and emerging channels)
• Organic social and influencer/UGC strategy
• Email + lifecycle marketing
• Conversion rate optimization (websites, landing pages, onboarding)
• You’ll also collaborate closely with our Growth Product team to shape a product that supports the full user journey, and helps accelerate our growth
• Understand our user journey: Become the company’s expert on our user journey; running user interviews, documenting persona’s and learning about their mindset at each stage
• Drive performance through creativity: Develop and test high-converting creative for paid social (TikTok, Meta, and beyond), landing pages, and onboarding flows
• Lead creative development: Brief, manage, and inspire contractors and freelancers to produce standout assets. Set the bar for quality and brand voice
• Experiment relentlessly: Own the testing roadmap across ad creatives, funnels, and A/B experiments. Use data to iterate on what resonates and what converts
• Grow our creative bench: Identify and manage the right partners—from UGC creators to copywriters to designers—to bring the vision to life quickly and effectively
• Be the brand’s voice in every growth moment: Ensure consistency in tone, look, and feel across every customer touchpoint, from first impression to repeat purchase