Email & Data Marketing Coordinator, Live Nation
More information about location
5 days a week in office (Farringdon, London)
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
More information about location
5 days a week in office (Farringdon, London)
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Increased audience growth and engagement through optimized email marketing
- Effective use of first-party data in digital advertising campaigns
- Improved segmentation and targeting for better marketing efficiency
- Data-driven insights that enhance overall festival marketing strategies
- Full compliance with GDPR and data privacy policies
- Enthusiasm for festivals and live events; previous experience in this industry or a ticketing environment is a bonus
- An analytical and proactive mindset, with the ability to work under own initiative and thrive in a past faced environment
- A true team player who works well under pressure and tight deadlines
- Confident in multi-tasking and prioritising effectively
What the job involves
- Reports to: Senior Marketing and Operations Manager (Carolyn Bates)
- As the Email & Data Marketing Coordinator, you will manage email marketing campaigns and first-party data, ensuring audience growth and engagement across our festival brands
- You will play a key role in optimizing CRM strategies, supporting digital advertising with first-party data, and maintaining GDPR compliance
- This role is vital in shaping how we engage festival audiences, ensuring effective email campaigns, and leveraging data for marketing success
- By focusing on email marketing and leveraging first-party data for digital advertising, you will play a key role in shaping the digital marketing success of Festival Republic’s events
- Plan, build, and execute email marketing campaigns for all festivals
- Ensure email content is aligned with brand guidelines and festival marketing objectives
- Oversee segmentation, audience targeting, and automation workflows
- Optimize email performance through A/B testing and performance tracking
- Monitor deliverability, list hygiene, and email compliance with GDPR regulations
- Oversee collection, organization, and segmentation of first-party data for use in digital advertising
- Collaborate with the marketing managers to integrate CRM data into paid social and programmatic campaigns
- Maintain audience lists for retargeting, lookalike modeling, and custom audience creation
- Ensure GDPR compliance in all data collection, storage, and usage practices
- Work with external platforms (Facebook Ads Manager, Google Ads, etc.) to facilitate data uploads
- Develop strategies to increase and optimize first-party data collection through email and sign-ups
- Manage and optimize data capture points on festival websites
- Support loyalty programs and audience engagement initiatives with data insights
- Track user behaviours and trends to improve data utilization in marketing campaigns
- Work closely with the wider marketing team to align email strategies with overall festival campaigns
- Assist in customer feedback initiatives, including survey creation and distribution
- Generate regular reports to assess email and data performance
- Analyse audience insights to refine email and digital advertising strategies
- Work closely with the marketing managers to adjust data-driven campaigns based on performance
- Ensure all email marketing activities and data management comply with GDPR and data protection regulations
- Stay up to date with marketing trends, tools, and industry best practices
- Email Marketing: Mailchimp (primary ESP), segmentation tools
- Analytics & Reporting: Google Analytics, internal CRM reports
- Advertising Platforms: Meta Ads Manager, Google Ads, programmatic platforms
- Data Management: CRM systems, audience segmentation tools
- Compliance: GDPR adherence tools, consent management systems
Application process
- APPLICATION DEADLINE: 16th April 2025. We reserve the right to close applications at any time
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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