Marketing Director, Sidetrade
Northern Europe
AI-powered order-to-cash platform
Open for applications
AI-powered order-to-cash platform
201-500 employees
Open for applications
201-500 employees
Company mission
To deliver fast ROI, enhance efficiencies and cash culture, heighten human intelligence, and digitize the order-to-cash process.
Role
Who you are
- 7+ years of marketing experience, preferably in B2B / SaaS technology markets, with progressive growth and demonstrable experience in implementing successful field marketing plans
- Understanding of modern demand generation activities and channels (including segment marketing, ABM, demand creation, event management, campaign execution, social media, display advertising, etc.) and experience with the modern marketing technology stack (Marketo, Salesforce preferred)
- Experience with complex buying/selling processes involving multiple decision-makers
- Strong analytical skills and experience in analysing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.)
- Proven business judgement, communication and presentation skills, with the ability to frame problems and effectively communicate with both executive and peer audiences
- Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail
- Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships
- Master’s Degree preferred
What the job involves
- As a Marketing Director, you are responsible for driving top-of-the-funnel opportunities as well as mid-funnel pipeline acceleration via the execution and management of demand generation activities (trade shows, partner events, webinars, lunch & learns, workshops, associations, executive round-tables, thought-leadership speaking engagements, etc.) based on the regional plan developed with Sales
- Developing and executing regional demand generation plans – within budget – to support aggressive growth goals for acquisition and expand pipeline and revenue in the region; identify relevant activities for the region and build business cases to secure funding and approvals
- Work cross-functionally to oversee the timely execution of the field-marketing plan; execute and manage activities, including logistics, budgeting, content development, scheduling, creative themes and social media strategies
- Manage multiple projects and campaigns simultaneously, ensuring clear and proactive communication to meet deadlines and stay within budget
- Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from field marketing activities are properly managed
- Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement; develop and executive campaign performance reporting to be shared across the sales and marketing teams
- Build and maintain ongoing communications with the Regional Sales Director, and Regional Sales Managers, as well as field marketing peers
Salary benchmarks
Our take
IDC ranked major player in the O2C market, Sidetrade, helps companies improve revenue, grow profitability, and optimize working capital through its smart and efficient platform. The company’s software is applicable to all industries and scalable to businesses of all sizes, enabling businesses to comprehensively track and manage invoices.
The company’s next-generation AI (called Aimie) reliably predicts intention to pay by analysing $4.6 trillion worth of B2B payment transactions daily in the Sidetrade Cloud, securing and accelerating the cash flow of more than 21 million companies, across 85 countries, and includes Expedia, TechData, Kyocera and Nespresso amongst its clients
The company’s entrance into the North American market has exceeded expectations, with 58% of its new bookings now coming from the region and is focusing its efforts on accelerating further expansion in the coming years. This has of late included strategic acquisitions of credit risk management company CreditPoint and German competitor SHS Viveon AG. With its current growth and mounting resources, Sidetrade is well-positioned to be a world leader in AI-driven order-to-cash applications.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2004
$0.6m
SEED
Jun 2000
$1.2m
SEED
Total funding: $1.8m
Company benefits
- Development & Learning
- Hybrid Work Model
- Sidetrade Social Club
- Sidetrade Sport Organization
- And more depending on location.
Company HQ
Centre Ville, Boulogne-Billancourt, France
Leadership
Olivier Novasque
(CEO)Current Board Member at Contentsquare and is a Seed4Soft Business Angel. Former VP Of Sales at GE Capital.
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