CRM Executive, Vivobarefoot
Sustainable footwear brand
Open for applications
Sustainable footwear brand
101-200 employees
Open for applications
101-200 employees
Company mission
To reconnect people into the natural world and their natural potential, and become a regenerative business.
Role
Who you are
- 2-3 years’ experience in CRM in a D2C e-commerce or retail brand
- Hands on experience with CRM/email marketing tools like Bloomreach, Salesforce, Ometria, Klaviyo
- Experience with analytics tools such as Google Analytics, Looker Studio or Tableau, a plus
- Proven experience of self-managing and implementing email & SMS campaigns
- Understanding of customer lifecycle stages and how to influence behaviour through messaging & email content design
- Confident applying customer segmentation, and tailoring personalised email & SMS content
- Proven proficiency in analysing campaign performance, and using data to optimise results; familiarity with A/B testing
- Hands on experience with managing email marketing for multiple markets/languages, a plus (not mandatory)
- Thrive in a fast-paced environment, comfortable to pivot and adapt plans in real time
- Excited by Vivobarefoot’s mission and want your work to contribute to something bigger than commerce
What the job involves
- We’re looking for an energetic CRM Executive to help us deepen our relationships with our global community while championing CRM channel performance
- You’ll join a high-performing CRM team, tasked with creating meaningful, long-term customer value through connected experiences – from personalised, data-led CRM campaigns to behavioural lifecycle communications, and our new loyalty program
- As a CRM Executive you will own the execution and optimisation of our CRM marketing strategy across email, SMS, refer a friend, and web touchpoints
- You’ll be working with in-house experts in Lifecycle marketing, CX, CS, loyalty, brand, creative and eCommerce to generate our global newsletter calendar, product engaging content, data-led campaigns and ultimately contribute to our regenerative customer experience
- Plan and execute CRM campaigns across channels email, SMS, and web, managing a global CRM calendar
- Align campaigns with brand & product marketing calendars (e.g. brand campaigns, community events, seasonal promotions, product launches, tech releases)
- Project manage the creative process, with our in-house creative studio, to generate content for each CRM touchpoint: Email, SMS and Web, by leading creative briefings and timelines
- Monitor campaign performance for continuous improvement, including the use of A/B testing
- Attend campaign strategy meetings, working with cross-functional teams to devise CRM activation plans
- Use customer data (purchase history, browsing behaviour, demographics, preferences, zero-party data) to create detailed customer segments
- Target customer segments with personalised offers, content and campaigns
- Maintain CRM databases to ensure clean, accurate, and updated customer data
- Collaborate with CRM team to derive insights from CRM data (like cohort behavioural analysis, campaign attribution funnels, customer lifetime value, churn risk, etc.)
- Support the implementation and maintenance of CRM tools and platforms
- Track key KPIs related to CRM channel engagement and CRM conversion rates
- Analyse campaign performance and customer behaviour to continuously improve CRM campaigns
- Prepare weekly and monthly reports to represent both qualitative and quantitative insights that are shared amongst business stakeholders
- Collaborate with brand, product, design, ecommerce, merchandise and tech teams to align planned CRM campaigns
- Drive value-add amongst CRM campaigns by connecting with Community teams, Retail store teams, Event teams, PR and Social teams to enrich CRM campaign content, planned and ad-hoc
- Host weekly meetings with key stakeholders required to implement CRM campaigns, such as our in-house creative studio, brand managers and CRM team lead
- Ensure CRM campaigns support the broader business goals (e.g., brand awareness, community growth, revenue growth)
Our take
VivoBarefoot is a footwear brand that focuses on creating sustainable and minimalist shoes. The company was founded in 2003 by Galahad and Asher Clark, members of the Clark's shoe-making family, with the vision of making shoes that allow feet to move naturally.
VivoBarefoot's philosophy is based on the idea that the human foot is designed to be strong and mobile, and that traditional footwear often restricts foot movement, leading to various foot problems. Its shoes are lightweight, flexible, and are designed to have the ability to mimic the feeling of being barefoot while still providing protection and support.
Committed to reducing its environmental impact, VivoBarefoot prioritises using eco-friendly materials such as recycled plastic bottles, natural and recycled rubber, and sustainably sourced leather. In addition to sustainability, VivoBarefoot is involved in social and educational projects, and supports initiatives that promote barefoot walking, foot health, and overall well-being.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2018
$0.5m
GRANT
Apr 2016
$1.8m
SEED
Total funding: $2.3m
Company HQ
Barbican, London, UK
Leadership
Galahad Clark
(Co-Founder & CEO)Previously co-founded United Nude and Worn Again.
Asher Clark
(Co-Founder & CDO)Graduated from London College of Fashion with a BA in Product Design. Previously worked as the Head of Design at Terra Plana.
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