Head of Marketing Operations, Enablement & Automation, Guesty
Property management software for short-term rentals
Open for applications
Property management software for short-term rentals
501-1000 employees
Open for applications
501-1000 employees
Company mission
To make the jobs of property management companies easier.
Role
Who you are
- 8+ years of experience in Marketing Operations, Revenue Operations, or related roles in high-growth B2B SaaS environments
- Deep expertise in HubSpot (certifications a plus) and Salesforce CRM, including complex integrations and workflow automation
- Hands-on experience with AI-powered lead enrichment and data tools (e.g Clay.)
- Proven success designing and executing lead lifecycle strategies, scoring models, and automation workflows that accelerate pipeline creation
- Analytical and data-driven—proficient with reporting, dashboards, and data analysis to drive decisions and optimize performance
- Strong understanding of privacy laws (GDPR, CCPA) and experience with data governance best practices
- Collaborative leader with excellent cross-functional communication skills, partnering with Demand Gen, Product Marketing, Sales, and RevOps teams
- Self-starter with the ability to manage multiple priorities in a fast-paced, scaling environment
- HubSpot certifications in Marketing Hub, Revenue Operations, and Automation
- Experience with ABM platforms like Demandbase or 6sense
- Familiarity with tools like Chili Piper, or Outreach/Salesloft for lead routing and enablement
- Previous experience scaling operations in companies growing from $50M to $200M ARR
- Global operations experience, including localization workflows and compliance across regions
What the job involves
- We are seeking a Head of Marketing Operations, Enablement & Automation to architect, optimize, and scale the systems, processes, and programs that drive marketing performance and pipeline acceleration
- This role is equal parts strategic leader, process architect, and technical expert—owning the tools, automation, and data flows that power marketing execution and lead management
- You’ll be responsible for ensuring our HubSpot environments and liaising with the Salesforce admin team in IT Systems environments are seamlessly integrated, leveraging AI-powered lead enrichment tools to improve data quality and lead intelligence, and automating the lead journey from first touch to pipeline creation
- You will play a critical role in enabling the marketing team to execute campaigns effectively while delivering actionable insights to drive growth
- Own and optimize the HubSpot Marketing Hub including Chilli Piper routing and ensure seamless integration with Salesforce CRM
- Own the customer journey touchpoints and lifecycle stages to drive continuous improvement in marketing workflows, data management and campaign execution speed
- Lead system architecture and process design across marketing tools, ensuring a scalable, connected, and efficient MarTech stack. E.g Clay, Apollo .) to enhance lead quality, segmentation, routing and customer journeys
- Build and manage automated lead capture, routing, and nurture workflows to ensure leads are effectively engaged and converted and deliver personalisation at scale
- Design and implement lead scoring models in HubSpot to prioritize high-intent leads and accelerate handoff to Sales
- Ensure data integrity, enrichment, and compliance with global privacy laws (GDPR, CCPA)
- Knowledge of leading automation tools such as Make (or Zapier/ N8N) to manage complex lead routing and enrichment processes
- Enable the marketing team to run efficient, scalable campaigns by providing tools, processes, training, and documentation and sales enablement.Develop standardized workflows for campaign execution, lead generation, and funnel reporting
- Establish and manage processes for handoffs between marketing and sales including seamless process alignment with tools inc Highspot
- Build and maintain dashboards and reporting frameworks in HubSpot, Salesforce, Inbound and Outbound stacks, and BI tools that track key marketing KPIs, funnel metrics, and conversion rates
- Collaborate with the wider Marketing team, RevOps and Sales Ops to ensure closed-loop reporting and actionable insights across the revenue funnel
- Drive attribution modeling to accurately assess channel and campaign performance
Our take
The short-term rental economy has gone from strength to strength since the revolutionary introduction of Airbnb into the industry. Now startups are competing to iron out the kinks in vacation and rental experiences for both landlords and tenants.
Guesty is doing this through building the Salesforce for property management. By focusing on the operational hiccups of running a short-term rental property - and there are many - Guesty has built up a loyal customer base who are grateful for the software which unlocks time and money.
The company is now investing in growth and technology while extending its marketplace of third-party integrations. It is also continuing to build out its machine learning capabilities which augments many of its products, triaging guest messages for example.
The startup is also starting to develop products for other types of property, including multi-unit listings and “aparthotels.” Guesty must continue to deliver a quality service for these new types of customers who will bring with them higher expectations than casual hosts.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2024
$130m
SERIES F
Aug 2022
$170m
SERIES E
Total funding: $410.3m
Company HQ
Covina, CA
Leadership
Amiad Soto
(CEO)Industrial Engineering graduate from Tel Aviv University. Guesty arose from their time struggling as an AirBnb host.
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