Head of Growth Marketing, Marco Polo
$200-250k
+ Equity
Asynchronous video communication for friends & family
Open for applications
Asynchronous video communication for friends & family
101-200 employees
Open for applications
$200-250k
+ Equity
101-200 employees
Company mission
Marco Polo's mission is to help people feel close.
Role
Who you are
- We're looking for a seasoned, hands-on leader who can both set the strategy and roll up their sleeves — someone who has grown consumer apps and treats AI not as a tool but as a fundamental shift in how great marketing gets done
- 5+ years of growth or performance marketing experience, with at least 2 years in a leadership role at a consumer company
- Deep experience in paid user acquisition across mobile and social platforms, including strong command of mobile measurement and attribution
- A genuine, ongoing obsession with AI in marketing — not a past familiarity, but an active practice. You're consistently ahead of the curve, and you've demonstrated it by changing how your team works, not just how you personally work
- Strong analytical skills: you're comfortable in dashboards and can make decisions grounded in data and based on evolving probability assessment of parallel hypotheses rather than gut alone
- Experience marketing a subscription product and understanding of the economics of LTV, payback periods, and sustainable growth
- A track record of driving results with lean resources — you know how to prioritize ruthlessly and move fast without burning people out
- Genuine alignment with Marco Polo's purpose of helping people feel close
- Does this sound interesting to you? If so, then we'd love to hear from you. We care deeply about diversity and inclusion at Marco Polo. If you’re on the fence about whether you’re a fit, go ahead and apply!
What the job involves
- We're currently seeking a Head of Growth Marketing at Marco Polo. This role is primarily focused on Marco Polo Circles — a new, fast growing offering from Marco Polo that matches people based on life stage and interests, helping them build real friendships through video messages on their own schedule
- This is a rare opportunity to own growth end-to-end for a product that is genuinely changing how people make friends — and to do it at a profitable, purpose-driven consumer company
- Own the full growth funnel for Circles: Paid and organic acquisition, conversion, activation, retention, referrals and upgrades . You'll develop and iterate on market strategy, develop and iterate execution plans, and lead your team to deliver. You'll also support broader Marco Polo growth initiatives as relevant
- Drive paid marketing performance: Plan, launch, and optimize paid campaigns across mobile and social channels (Meta, TikTok, Google, and beyond), with deep fluency in creative development and testing, ROAS optimization and profitable scaling
- Lead a cross-functional growth team: You'll manage a mix of marketers, product managers, and designers — all unified around a single charter: profitable growth. You create clarity, build momentum, and foster a culture of learning and high performance
- Drive AI-powered growth capabilities: Identify, pilot, and scale AI tools across acquisition, creative, and lifecycle — bringing new capabilities to the team before they become obvious and raising everyone's fluency as you go
Our take
Instead of focusing on live video calls or group video chats, Marco Polo focuses on asynchronous communication. That makes Marco Polo an ideal fit for an older generation who are short on time but increasingly keen to engage with technology to improve their lives & relationships.
The company earned millions of new users over the pandemic and has managed to continue that momentum with new features such as ‘Channels’ which brings creators onto the platform, providing more content.
Like any company of its kind, Marco Polo’s main goal will be to avoid becoming a ‘fad’ while growing revenue. A less fickle, older user base and strong network effects mean that it stands a great chance.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2016
$20m
SERIES B
Apr 2015
$5m
SERIES A
Total funding: $25.7m
Company benefits
- Comprehensive medical, vision and dental coverage plus benefits that support your mental health and emotional well-being
- Flexible paid time off, generous company holidays and self care days
- 100% remote, anywhere in North America. -Stipend for a coworking space
- A work schedule built to fit your real life
- Quarterly in-person and virtual team retreats, all expenses paid
- Compensation: Our cash compensation package is made of up two components - base pay and equity in the company
- Paid parental leave for all new parents
Leadership
Vlada Bortnik
(Co-Founder & CEO)Previously co-founded AdNectar, a social media advertising technology backed by Kleiner Perkins and Floodgate. Before that, worked at Microsoft in various teams like Hotmail and Windows Live as a Senior Program Manager.
Michal Bortnik
(Co-Founder, President of Strategy & Product)Previously co-founded AdNectar, a social media advertising technology backed by Kleiner Perkins and Floodgate. Before that, they co-founded another tool for helping families stay close remotely - Agoost, a internet-enabled toys company. Earned an MBA from Stanford in 2008.
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