Acquisition Marketing Manager, Mozilla

• This role is a great fit for someone who thrives on turning performance data into action, can juggle multiple media campaigns, and enjoys working collaboratively to drive user acquisition for both desktop and mobile platforms
• This is a hands-on role that requires strong analytical thinking, a curious mindset, attention to detail, and the ability to manage competing priorities across a dynamic marketing environment
• 3+ years of experience in digital marketing, with a focus on paid media and/or performance marketing
• Experience managing media campaigns in partnership with agencies or as part of an in-house team
• Strong analytical and problem-solving skills; experience in compiling and interpreting data from Google Analytics and advertising platforms
• Ability to organize and prioritize tasks across multiple projects and deadlines with minimal supervision
• A track record of using creative testing and data insights to improve campaign performance
• Ability to write clear performance summaries, present findings to stakeholders, and contribute to collaborative decision-making

Desirable

• Mozilla is seeking a Marketing Specialist with a passion for growth marketing and digital media optimization to join our team focused on Firefox browser adoption
• This individual will be our in-house champion for maximizing the performance of paid media campaigns
• While our agency partners handle platform execution, you'll serve as the internal expert on performance metrics, optimization opportunities, and alignment with growth objectives
• You’ll partner with creative, analytics and product teams to ensure we are continuously improving our strategy, execution, and outcomes
• You'll monitor and analyze the performance of global media campaigns supporting the Firefox browser on desktop and mobile platforms
• Collaborate with our media agency to ensure campaigns are optimized for user acquisition and Return on Ad Spend (ROAS) based on Mozilla’s growth goals
• Serve as the internal owner of media reporting — analyze data from multiple platforms to create clear and actionable insights
• Coordinate with Mozilla’s creative and content teams to ensure compelling creative assets are being tested, refreshed and deployed in-market
• Help prioritize and shape creative testing agendas based on campaign performance and user insights
• Generate weekly and monthly reporting decks that synthesize findings and highlight performance trends and optimization opportunities
• Collaborate cross-functionally with data science, product marketing and other collaborators to ensure alignment between acquisition efforts and broader product goals
• Use your knowledge of digital marketing trends and competitive benchmarks to help Mozilla succeed with its mission-driven, privacy-preserving marketing approach