Technical Product Marketing Manager, Productiv
$130.5-159.5k
Management platform for SaaS products
Job no longer available
Management platform for SaaS products
101-200 employees
Job no longer available
$130.5-159.5k
101-200 employees
Company mission
To unlock the power of data to drive productivity at work.
Role
Who you are
- 5+ years of experience in B2B SaaS or enterprise software product marketing
- Demonstrated success in creating and delivering compelling content that resonates with external audiences
- Experience simplifying concepts, engaging stakeholders, and delivering high-impact messaging
- Curiosity and desire to learn new products and industries—energized when you dive into technical details and bring clarity to ambiguity
What the job involves
- As a Product Marketing Manager, you’ll execute key components of Productiv’s broader marketing strategy, quickly gaining a comprehensive understanding of our go-to-market (GTM) approach
- This position requires immediate contributions across strategic content creation, technical thought leadership, and field enablement
- Go-to-Market Execution (40%)
- Rapidly develop understanding of our GTM motion and align all work accordingly
- Execute positioning and messaging initiatives for target audiences
- Build and implement strategies for content and enablement that advance our GTM approach
- Articulate Productiv's unique advantage and value proposition in the market
- Develop creative approaches to incorporate AI messaging into our positioning
- Clearly communicate our economic benefit to different stakeholders
- Work with our design team to elevate our visual storytelling to better communicate our value proposition
- Strategic Content Creation (30%)
- Create high-impact, shareable, evergreen content that serves as rich IT industry resources
- Develop content with timely, well-researched opinions that demonstrate technical understanding
- Focus on ungated content (99%) designed for maximum shareability
- Craft core content that supports marketing, sales, and channel deliverables
- Develop sales tools and collateral that accelerate the sales process
- Connect customer conversations with product capabilities to inform content strategy
- Sales & Channel Enablement (30%)
- Respond to sales and customer success requests within 1-2 business days maximum
- Design and deliver effective sales/channel training materials
- Lead efforts to improve our approach to field enablement beyond current state
- Provide compelling positioning and competitive differentiation for RFP responses
- Create customized content for strategic accounts with rapid turnaround times
- Enable the field team to articulate our value proposition consistently and effectively
Our take
As more products move to a SaaS model, businesses are dealing with an increasingly large SaaS portfolio that can be troublesome to keep track of and ensure efficiency of use. With hundreds or even thousands of apps for a multitude of purposes, a spreadsheet won’t cut it if you’re looking for useful insights. This is where Productiv has found its market niche, by creating a platform for managing a SaaS portfolio of any size.
Other similar platforms are out there, such as Zylo and BetterCloud but what makes Productiv unique is its advanced data-driven analysis offering insights into the bigger picture, to identify usage patterns, streamline SaaS services by reducing redundant apps, and providing data needed to encourage use of services amongst employees.
Productiv has the backing of several investors, and its service is already being used by big name clients such as Fox, Glassdoor, Kayak, Uber and Zoom. In 2024, the company launched Sidekick, an AI assistant for SaaS management which stands out from competing chatbots due to its domain expertise and ability to understand the "intent" of questions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
45% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2021
$45m
SERIES C
Oct 2019
$20m
SERIES B
Total funding: $73m
Company benefits
- 401K plan
- Health insurance 100% paid for workers and their families
- Generous vacation time and sick time
- Health insurance
Company HQ
University South, Palo Alto, CA
Leadership
Jody Shapiro
(Board Member & CEO)Jody is an experienced product management and engineering management executive. Prior to Productiv, Jody worked for google as the lead for Google Analytics 360.
Munish Gandhi
(CEO & Co-Founder)Prior to founding Productiv, Munish Gandhi led Sales Operations for LinkedIn’s Sales Navigator business as the COO for the Americas, where he was responsible for scaling revenue growth.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Productiv