Growth Marketing Manager, CookUnity
Paid Social
$120-140k
+ Bi-annual performance bonus
1 day a week in office
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
501-1000 employees
Be an early applicant
$120-140k
+ Bi-annual performance bonus
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale
- Expertise managing >$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback)
- Advanced fluency in Meta Ads Manager, TikTok Ads, and Pinterest Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement
- Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks
- Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
- Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale
- Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in
- Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
- Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
- Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator
- Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)
- Operates like an owner; consistently proactively sees around corners
- Highly adaptable, solution-oriented, and energized by rapid growth environments
- Low-ego collaborator who elevates teams and drives alignment
What the job involves
- Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers
- As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance
- You'll drive profitable growth across Meta, TikTok, Pinterest, and emerging platforms by blending hands-on campaign execution with strategic foresight. This is not a support role, it's a critical growth lever
- You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business
- Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, Pinterest, and Snapchat, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals
- Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization
- Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements
- Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
- Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling
- Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve
- Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact
- Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion—not just impressions
Application process
- If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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