Marketing Campaign Associate, Ceros

• Marketing campaign execution experience in a fast-paced environment a must
• Understanding of the B2B customer journey: from awareness and education to prospecting and opportunity creation
• Ability to craft coherent, creative emails that effectively communicate value and inspire action across a variety of buyer personas
• Confidence in communicating with VP- and C-level stakeholders, especially within marketing, digital, and content functions
• Comfortable working in an evolving environment with a product that’s constantly improving
• Passionate about startups, storytelling, creativity, and helping big brands think bigger
• Creativity - You find a way
• Authenticity - You take your job more seriously than you take yourself
• Passion - You give a shit
• Courageous honesty - You speak up and push boundaries
• Respectfulness - You keep things civil
• Curiosity - You want to learn new things
• Human whisperer - You listen and seek to understand by asking questions before responding
• Time traveler - You prioritize consciously and use your time wisely and efficiently
• You practice empathy and accountability

Desirable

• We’re on the hunt for a dynamic Marketing Campaign Associate, ready to unlock growth potential within our Enterprise client base
• We’ve signed some of the top brands in the world and aim to extend the value they’re seeing from Ceros throughout the organization
• Primarily, this position works with and supports the Enterprise Account Executive team in developing high-impact marketing campaigns designed to spark interest, educate, and engage enterprise clients around the value of premium interactive content
• This is done predominantly through tailored email campaigns, LinkedIn messaging, video outreach, and other creative marketing tactics
• Marketing Campaign Associates work to generate awareness and curiosity, ultimately inspiring strategic conversations between key stakeholders and our Enterprise Account Executives
• Success is measured by the number of high-quality meetings generated as a result of compelling, value-driven outreach
• During their tenure, Marketing Campaign Associates will gain a deep understanding of the Ceros product suite, key industry verticals, common customer pain points, relevant market trends, and the broader content marketing landscape
• Training is designed to provide a strong foundation for future growth within Sales, Customer Success, Marketing, and/or Partnerships
• Responsible for creating demand and generating a pipeline of engaged, qualified leads that convert into meetings and opportunities for the enterprise team
• Use a variety of AI-powered marketing and sales tools, adapting your strategies with creativity and speed. A strong grasp of technology and how to use it to drive campaign success across multiple channels is essential
• Drive interest through personalized, insight-led campaigns leveraging email, LinkedIn, video, and other channels (e.g. Hubspot, Salesloft, Gong, Sales Navigator)
• Strategically research and map accounts - leveraging 10-Ks, annual reports, and industry news - to tailor outreach to the most relevant trends, personas, and initiatives
• Master internal systems and tools (Hubspot, Metabase, Salesloft, Gong) to manage campaign activity, reporting, and performance optimization
• Develop deep knowledge of the Ceros value proposition within target industries and personas; translate that into messaging that resonates and drives action
• Build credibility by demonstrating a strong understanding of our clients’ industries, challenges, and goals—and position Ceros as the solution that helps them win
• Maintain full fluency in the Ceros suite and the impact it delivers, helping elevate the brand in every campaign interaction
• Reporting Into: Director of Sales Development