B2B Demand Generation Lead, ClassDojo

• 8+ years of experience in B2B demand generation, with deep ownership of outbound and nurture strategy
• Experience leading demand gen strategy at a high-growth company, ideally startup-to-scale-up
• Proven track record building outbound campaigns and content that delivered pipeline and improved meeting rates
• Hands-on experience designing lead nurture programs that convert and qualify MQLs for sales
• Built or optimized lead scoring and handoff frameworks in close collaboration with SDR/AE teams
• Strong fluency in marketing attribution and lifecycle analytics
• Familiarity with marketing ops and CRM tools (HubSpot, Salesforce, Outreach, etc.)
• Thrived in fast-paced, scrappy environments

Desirable

• As the Demand Generation Lead for ClassDojo for Districts, you’ll build and scale the programs that grow our pipeline to thousands of district partnerships
• You’ll own outbound campaign strategy, nurture marketing, and funnel optimization—from first touch through handoff to SDRs
• You’ll design and execute integrated campaigns that generate demand, accelerate conversion, and drive scalable pipeline growth
• This is a strategic, high-impact role at the center of our district growth engine
• You’ll work shoulder-to-shoulder with Product Marketing, Sales, SDR, Product, Content, and Creative to turn ClassDojo into the go-to platform for K–12 districts—and play a defining role in how we scale from hundreds to thousands of partnerships
• Build and execute outbound marketing campaigns that drive awareness and generate qualified pipeline across top U.S. districts
• Define and scale ClassDojo’s MQL engine—building the campaigns, scoring models, and nurture flows that deliver warm, sales-ready leads
• Own integrated campaign execution across email, paid, landing pages, and field strategies
• Create multi-step outbound content packages (e.g. sequences, guides, templates)
• Design and optimize nurture tracks and retargeting campaigns that move leads through the funnel
• Establish lifecycle tracking, attribution dashboards, and conversion reporting across MQL → SQL → Opportunity → Win
• Collaborate with SDR and Sales leadership to align on handoff strategy, lead quality, and performance feedback loops
• Help scale what’s working by building lightweight systems, templates, and repeatable programs