Director of Paid Media, Whalar
$120-150k
Office located in Hudson Yards, NY
Creator talent & brand partnerships agency
Job no longer available
Creator talent & brand partnerships agency
201-500 employees
Job no longer available
$120-150k
Office located in Hudson Yards, NY
201-500 employees
Company mission
To harness the power of the creator community by encouraging positive social change through strategic partnerships with world-class creators, brands, and leading social platforms.
Role
Who you are
- The ideal candidate will have a strong background in managing high-profile client relationships, strategic media planning, and advanced campaign optimization
- 8+ years in paid social media roles, with a proven track record in leading and executing successful campaigns within agencies, brands, or platforms
- In-depth knowledge and experience with major paid social tools and interfaces, including MetaBusiness Manager, TikTok Ads Manager,, and LinkedIn CampaignManager, Snapchat Ads Manager, etc
- Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques
- Demonstrated experience in strategic media planning and the ability to align campaigns with broader business objectives
- Comprehensive knowledge of social media platforms, including best practices for creative ad execution and platform-specific dynamics
- Advanced proficiency in Google Sheets, with the ability to analyze complex data sets, utilize formulas, and create pivot tables to drive campaign performance
- Excellent verbal and written communication skills, with the ability to convey complex strategies and insights to a variety of stakeholders
- Ability to manage multiple deadlines in a fast-paced environment, demonstrating flexibility and strong problem-solving skills
- Thorough understanding of branded content ad policies and compliance requirements
What the job involves
- We are seeking a dynamic and experienced Director, Paid Media to lead our paid social strategies, driving innovation and excellence across multiple platforms
- This role requires a forward-thinking leader who is adept at leveraging data-driven insights to maximize ROI and stay ahead of industry trends
- Lead on the creation and communication of comprehensive paid social media strategies to both internal teams and external clients, ensuring alignment with overarching business goals
- Serve as the primary point of contact for clients, demonstrating exceptional experience in managing client relationships and effectively addressing their needs
- Collaborate closely with commercial leaders and senior management in responding to complex briefs and driving strategic initiatives forward
- Oversee and refine paid amplification and targeting strategies across a variety of platforms, ensuring the use of the most effective ad products, targeting methods, and pricing models
- Lead the implementation of advanced creator integrations, listing, leveraging the latest platform features to enhance campaign performance on META, TikTok, Snapchat, YouTube, LinkedIn
- Strategically configure and optimize paid social campaigns, with the ability to manage and adjust budgets in real-time to maximize ROI
- Maintain exceptional attention to detail while managing multiple campaigns across various categories and creative objectives, ensuring seamless execution and performance tracking
- Utilize strong analytical skills to interpret large data sets, extracting meaningful insights to inform strategic decisions and optimize campaign outcomes
- Stay at the forefront of paid social media developments, regularly presenting insights and trends to teams and incorporating these into strategic planning
Our take
The creator economy is worth billions, but in many ways it is still in its infancy. There are few clear paths to connect brands, content creators, and social platforms in a holistic way. Whalar, however, is challenging this notion by directly managing creator talent and brand partnerships.
Whalar delivers complimentary services encompassing talent management and brand partnerships, as well as proprietary technology platforms to power campaigns at scale. Though founded as a simple influencer marketing agency, the company has been astute in its hiring to build up its expertise, bringing on board executives with experience across the social media, consumer goods and advertising industries.
The company’s client list tells its own story – with notable names including Google, TikTok, McDonalds and Spotify. Operating in such lucrative circles has allowed Whalar to expand internationally. The company has also begun bolstering its standing through the acquisitions of C Talent (a consultancy that represents high-profile Deaf and Disabled talent) and creator management company Sixteenth. 2025 funding raised Whalar's valuation to $400 million and will be used to accelerate its already comfortable growth trajectory.
Steph
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$3m
SEED
Mar 2016
$0.6m
SEED
Total funding: $3.6m
Company benefits
- Remote/flexible work with offices in NY, London, LA and Malaga
- 25 working days of paid vacation each year, with office closure between Christmas and New Year's Day
- Up to four months of fully paid parental leave
- Charity volunteer days
- Home office stipend
- Professional development stipend
- Company-wide yearly bonus
- Private medical insurance
- Health cash plan
- Private pension scheme
- Monthly phone/internet reimbursement
- Calm App subscription (Add up to 4 dependents)
- Fwrd personal development App subscription
Company HQ
Fulton Ferry District, NY
Leadership
James Street
(Co-Founder)Co-CEO at Whalar Group and Member of the Advisory Board at Cerqular. Co-founded and is still active at clothing brand Old Harry, and wristwatch brand Shore Projects.
Neil Waller
(Co-Founder)AAF Hall of Achievement Inductee. Also co-founded Shore Projects and Old Harry. Is a founding investor in a number of startups including EnviroBuild, Project Blu and Gratsy.
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