Director of Global Partner Marketing, Cloudflare

• 10+ years of progressive experience in B2B partner marketing or alliance marketing, preferably within the cybersecurity industry, with at least 5+ years of experience managing and leading a global team
• Proven experience developing and executing successful global marketing strategies with strategic partners
• Demonstrated ability to manage a complex global marketing function, including budget management and ROI analysis
• Exceptional verbal and written communication skills with the ability to create compelling marketing content and present to executive-level stakeholders
• Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
• Ability to travel up to 30% (domestic and international) for partner meetings and events

Desirable

• Cloudflare is seeking a highly experienced and strategic Director, Global Partner Marketing to lead a team of partner marketers
• This role is responsible for setting the global partner marketing strategy, leading a high-performing team, and overseeing the execution of co-marketing activities with our largest global partners (Global Service Integrators (GSI's), Service Providers (SP's), and Technology Alliance Partners)
• The team's scope includes driving global programmatic roles such as partner demand generation, partner engagement at tier-1 events, MDF fund management, etc
• This leader will drive partner-sourced pipeline and revenue growth, and play a critical role in expanding our reach within the partner ecosystem
• Lead, mentor, and manage a global team of partner marketers responsible for programmatic roles, including global partner demand generation, partner engagement at tier-1 events, and MDF fund management
• Develop and manage the overall global partner marketing strategy and ensure its alignment with Cloudflare’s revenue goals and partner ecosystem objectives
• Direct the development and execution of end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials
• Oversee the execution of global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners
• Manage the global partner marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment
• Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies
• Establish and track key performance indicators (KPIs) for all partner marketing activities across the global team, providing regular reporting on campaign performance and business impact to senior leadership
• Act as the senior marketing liaison for the largest strategic global partners, fostering strong executive-level relationships to ensure alignment and maximum partner engagement
• Maintain a deep understanding of the Cloudflare product portfolio and the global partner landscape, including their business models, market positioning, and offerings