Lifecycle Marketing Manager, Sumo Logic
Velocity Team
$120-160k
+ Performance bonuses
100% remote-US Based
Continuous intelligence platform for DevSecOps
Job no longer available
Continuous intelligence platform for DevSecOps
501-1000 employees
Job no longer available
$120-160k
+ Performance bonuses
100% remote-US Based
501-1000 employees
Company mission
TO enable organizations to transform massive amounts of data into actionable insights to prevent and remediate modern security and cloud operations challenges.
Role
Who you are
- The ideal candidate will have a strong background in lifecycle marketing, experience in PLG strategies, a passion for DevSecOps, skill in optimizing the customer journey and a knack for partnership and collaboration. (100% remote-US Based)
- Bachelor’s degree in Marketing, Business, or a related field - or equivalent experience
- 5+ years of experience in lifecycle marketing, customer success, sales engineering, or a related role, with a focus on onboarding and user adoption
- Passion for technology and a deep understanding of DevSecOps culture and toolsets
- Proven track record in executing growth marketing or PLG strategies and driving measurable results
- Strong analytical skills and experience with data-driven decision-making
- Strong copywriting skills across multiple channels and applications
- Exposure to behavior psychology principles and curiosity about their application to marketing
- Proficiency in A/B testing methodologies and practices
- Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce), messaging platforms (e.g. Intercom, Qualified)
- Ability to thrive in a fast-paced, Agile marketing environment and manage multiple projects simultaneously
What the job involves
- We are seeking a dynamic and results-driven Lifecycle Marketing Manager with a focus on Product-Led Growth (PLG) onboarding
- This role will be pivotal in driving user adoption, engagement, expansion and retention by creating and executing effective onboarding and nurture programs
- Create exciting ah-ha moments for our target persona from the moment they begin the trial experience throughout the free trial and beyond to post-sale
- Develop and execute comprehensive onboarding strategies to drive user activation, engagement, and retention
- Design personalized onboarding experiences that cater to different user personas and segments
- Map out and intensely study the user journey so that you can continuously optimize from initial sign-up through to active and fanatical usage
- Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization, and frictionless ongoing adoption
- Write copy and coach copywriters and Lifecycle Marketing Specialists in copywriting for email content, messaging and other use cases including call scripts, applying behavioral psychology principles along the way to generate the best responses
- Partner with Product Marketing Managers, content creators, Inside Sales Representatives, UXD, and Growth Managers to create compelling onboarding content, including emails, in-app messages, tutorials, webinars, videos, and guides
- Collaborate with Inside Sales Representatives to gather direct insights and feedback from customer interactions to continuously improve content relevancy and effectiveness
- Ensure all content is aligned with Sumo Logic’s brand voice and messaging as well as persona use cases and interests
- Use data analytics to monitor and measure the effectiveness of onboarding campaigns
- Become a knowledgeable super user of Sumo Logic tools for our own monitoring and best practices in the onboarding flow
- Conduct constant A/B testing and iterate on strategies based on performance metrics and user feedback
- Work closely with the product, engineering, sales, and customer success teams to align onboarding efforts with product updates and company goals
- Serve as the voice of the customer, providing insights and feedback to internal teams
- Partner with Marketing Operations and Sales Ops to leverage chat, messaging and automation tools to streamline and scale onboarding and nurture processes
- Obsess about the latest marketing technologies and best practices to continuously improve onboarding for our target persona, becoming a geek about tools
- Opportunity to participate in a high-performing velocity team in a dynamic and innovative environment
- Opportunity to build a new business motion for Sumo Logic and contribute to a small team creating an entire sales funnel from end to end
Our take
Sumo Logic is a secure, cloud-native, machine data analytics service, delivering real-time, continuous intelligence from structured, semi-structured, and unstructured data across the entire application lifecycle and stack. And more than 2,000 customers around the globe rely on Sumo Logic, including Samsung, AirBnb, Grammarly, and Toyota.
Customers gain a multi-tenant, service-model advantage to accelerate their shift to continuous innovation, increasing competitive advantage, business value and growth.
After its IPO in 2020, February 2023 saw Sumo Logic agree to a $1.7 billion valued acquisition deal from Francisco Partners. This marked the beginning of an exciting new chapter for Sumo Logic, its parent company has a track record for acquiring successful tech and software businesses such as MyHeritage and Renaissance Learning. Exemplifying its potential in its new Francisco Partners era, Sumo Logic was named a "Challenger" company in the 2024 Gartner Magic Quadrant for Security Information and Event Management.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2019
$110m
SERIES G
Jun 2017
$78.7m
SERIES F
Total funding: $348.7m
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