Senior Programs Manager, Workhuman
Events
3 days a week in office (Framingham, MA)
Cloud-based, human capital management software solutions
Be an early applicant
Cloud-based, human capital management software solutions
501-1000 employees
Be an early applicant
3 days a week in office (Framingham, MA)
501-1000 employees
Company mission
To make work more human for every person and business on the planet through employee recognition.
Role
Who you are
- 8+ years of marketing experience, with a strong background in integrated demand generation and experience in event marketing
- Proven success in sponsorship marketing — from value proposition development to enablement and engagement
- Strong campaign development experience across in-person and digital events
- Exceptional collaboration skills, with a proven ability to partner closely with sales and cross-functional stakeholders
- A strategic, data-informed mindset with experience optimizing campaigns based on performance insights
- Expertise in building audience personas, buyer journeys, and high-impact messaging
- Proficiency in marketing technology systems and campaign performance reporting
- Excellent project management, communication, and organizational skills
- Self-motivated and adaptable, with a strong sense of ownership and accountability
- Achievements:
- Spearheaded global event marketing programs that significantly increased event registration and sponsor engagement year-over-year
- Successfully launched multi-channel audience acquisition strategies that improved attendance rates and lead quality across executive and regional events
- Enabled sponsorship revenue growth through compelling positioning, outreach strategies, and integrated partner marketing
- Built a scalable campaign framework to support year-round event and sponsorship marketing efforts across regions
What the job involves
- As the Senior Marketing Programs Manager, you will play a key role in shaping and executing our global event marketing strategy, with a strong focus on audience acquisition, promotional campaigns, and sponsorship marketing.
- This high-impact role supports a dynamic portfolio of events, including digital experiences, executive programming, third-party tradeshows, and select global activations
- You will lead a cadence of targeted campaigns that build awareness, drive registration, and nurture engagement across pre- and post-event touchpoints and attract key sponsor partners aligned to the goals and audience.
- You will own global event marketing strategies for assigned events to ensure regional resonance and engagement.
- This role serves as the strategic marketing partner for assigned events and sponsorship programs, integrating with cross-functional teams to align messaging, enhance sponsor visibility, and deliver results
- If you're a strategic thinker with a passion for delivering impactful campaigns and building partnerships, this is your opportunity to drive audience growth and commercial success across our global events
- A strategic, global role where your work will directly impact revenue, pipeline, and brand growth
- The opportunity to shape and scale our global event and sponsorship marketing approach
- A collaborative environment that encourages innovation, experimentation, and data-driven decision-making
- The chance to work cross-functionally with sales, partnerships, content, field marketing, and regional teams
- Flexibility, autonomy, and support to bring new ideas and strategies to life
- Opportunities to attend and support key events globally (~10-15% travel)
- Access to leading marketing technology platforms including Salesforce, Pardot, Quicksight, and Cvent
Our take
Companies are increasingly recognising the value of data to drive business decisions. Workhuman has highlighted the impact of employee recognition on workforce performance and has developed an SaaS platform to address this.
Workhuman has launched new reporting features in its Admin Hub to enhance recognition program management. These updates provide program managers with improved control and access to insights from their organisation’s Social Recognition program. The new "Manage Reports" feature allows HR leaders to create and customise reports in real-time, making data more actionable and comprehensible. The "Report Access" function enables managers to authorise users to access centralised reports, eliminating the need for complex spreadsheets.
For 25 years, Workhuman has pioneered employee recognition, fostering appreciation, enhancing performance, and promoting inclusivity. The company’s platform captures authentic human moments and turns them into actionable insights, helping businesses make informed decisions and shape its culture. Workhuman continues to innovate, aiming to improve the reporting experience for its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2004
$9.3m
SERIES B
Jan 2003
$5.4m
SERIES A
Total funding: $15m
Company benefits
- Recognition Rewards - Redeem recognition awards for family vacations, furniture, home improvements, and more
- Fully Paid Parental & Family Leave - Receive 12 weeks of maternity and 4 weeks of paternity/adoptive/foster leave
- HRA and FSA Plans - Get reimbursed for deductible payments and save money by enrolling in a flexible spending account
- Tuition Reimbursement & Training and Development - Keep learning, no matter what stage of your career you’re in
- Wellness Initiatives & Reimbursements - Stay healthy with wellness reimbursements and programs that keep your well-being top of mind
- Comprehensive Health, Dental & Vision coverage - We offer several options to meet your healthcare and well-being needs
Company HQ
Framingham, MA
Leadership
Eric Mosley
(CEO)Co-founder and CEO, leading the company since 1999.
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