Director of Account-Based Marketing, Hypori
$160-180k
+ 20% Bonus
Cyber security platform
Be an early applicant
Cyber security platform
101-200 employees
Be an early applicant
$160-180k
+ 20% Bonus
101-200 employees
Company mission
To provide secure access to data from any device, anywhere.
Role
Who you are
- The right candidate moves fast, instruments everything, and iterates based on signal, not opinion
- Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications a plus
- 6+ years of B2B marketing experience with 3+ years directly owning and operating an ABM program, not just supporting one
- Demonstrated experience building account tiering models, engagement plays, and pipeline attribution frameworks from the ground up
- Hands-on experience with Clay, ZoomInfo, or equivalent enrichment and orchestration tooling in a production GTM environment
- Proven pipeline attribution methodology, not just campaign or MQL reporting
- Experience marketing into Federal, Defense, or regulated enterprise verticals strongly preferred; familiarity with CMMC, FedRAMP, or ITAR compliance environments a plus
- Proficient in ABM platform tooling including intent signal platforms (G2, Bombora), LinkedIn Matched Audiences, and sequencing tools (Gong Engage, Outreach, or equivalent)
- Hands-on experience with CRM platforms (Salesforce preferred) and account-level attribution reporting
- Comfortable operating without a team beneath them at the outset; able to build, execute, and report independently while headcount scales with performance
- MEDDPICC fluency or equivalent enterprise qualification methodology a plus
- Proven ability to work cross-functionally with Sales, RevOps, and Product Marketing to align messaging, coverage models, and pipeline goals
- Exceptional communication skills with the ability to translate ABM performance data into clear, executive-ready reporting
What the job involves
- This is a builder role. The Director of Account-Based Marketing will take ownership of Hypori's ABM program end-to-end, from ICP segmentation and account selection through to pipeline influence and closed-won attribution
- This role requires hands-on execution across a modern ABM tool stack, the ability to operate in a resource-constrained environment, and a bias toward pipeline outcomes over activity metrics
- Partner with sales for the account selection model and tiering framework (T1/T2/T3) across all GTM segments (Defense & Intelligence, DIB, Federal Civilian, and Financial Services) and maintain alignment with AEs and segment pod leads
- Design and execute multi-channel ABM plays tailored by tier, persona, and buying stage, including direct mail, paid social, content syndication, and executive outreach sequences
- Lead bespoke, senior-led engagement for Tier 1 accounts (large DIB primes, Federal agencies); deploy sequenced automation for Tier 2 and Tier 3 account coverage
- Own and operate the ABM tool stack (Clay, ZoomInfo, Gong Engage, G2, LinkedIn Matched Audiences) including enrichment flows, intent-trigger sequences, and account scoring
- Partner with the Senior Director of Marketing and Product Marketing Director to ensure ABM plays are backed by persona-specific content; surface gaps and brief copy needs across battle cards, one-pagers, and segment-specific assets
- Champion CMMC compliance urgency as the primary conversion lever for DIB mid-market accounts, ensuring messaging reflects compliance-driven buying pressure
- Own ABM pipeline attribution (influenced, sourced, and accelerated) and deliver weekly and monthly reporting tied to segment ARR targets
- Define and document the handoff model between marketing-owned Tier 1 outreach and SDR-executed Tier 2/3 sequences; train SDRs on account context, messaging discipline, and CRM compliance
- Manage the ABM budget with a pipeline-to-spend lens; recommend, justify, and kill spend based on performance data without escalation
- Continuously evaluate and introduce tools, signals, and methodologies that improve account penetration, engagement velocity, and pipeline conversion
Our take
The BYOD (bring your own device) trend enables employees of organizations to use their own technology to access privileged and sensitive company information and applications. While essential for many organizations - especially with the endurance of remote working culture - this approach can pose security issues.
Hypori is a company that aims to help organizations address these issues, with a security and management solution that protects corporate apps and data on personal mobile devices. It ensures that data is only stored in a cloud-based virtual environment, and isn't transferred or stored on a physical endpoint device.
Hypori works with clients that include the US Department of Defense and corporate enterprises in finance, healthcare, education, and software. It is seen as an industry leader in BYOD security, has raised significant investment, and is enjoying a period of growth. Funds will go towards solidifying this leadership whilst capitalizing on the rise of remote working and demand for Zero Trust Architecture technologies.
Steph
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2025
$12m
SERIES B
Mar 2023
$12.5m
SERIES B
Total funding: $68.9m
Company benefits
- Performance Bonuses
- 401k Savings Plan and Company Match
- Traditional (pre-tax), Roth (after tax) and catch-up deferral options
- Numerous Investment Options
- Stock Option Program
- Culture of Ownership
- Health Insurance – 3 Plans to Choose From
- HSA Plan with Company Contribution
- Dental Insurance – Basic and Buy Up Plan
- Vision Insurance
- Critical Illness Insurance, Hospital Indemnity Plan & Accident Insurance
- Flexible Spending Account Plan
- Flexible Spending Account - Dependent Care Plan
- Short- and Long-Term Disability Insurance
- Life and AD&D Insurance
- Wellness Programs
- Employee Assistance Program
- Fitness and Wellness Discount Programs
- Legal Shield and ID Shield
- 10 Paid Holidays + 2 Floating Holidays
- Generous and flexible Paid Time Off (3 weeks)
- Paid Military Leave
- Paid Parental Leave
- Remote work program
- Careers across the US
- Employee Referral Bonuses range from $5,000 - $10,000
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jared Shepard
(CEO, not founder)After being a Lead Technical Planner in the US Army, they became a Lead Technical Planner at BLACKHAWK Management Corporation. They have co-founded Intelligent Waves and Warriors Ethos (where they continue to serve as Chair of BoD). Joined Hypori in 2020 as CEO.
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