Lifecycle Marketing Manager, Spring Health
Campaign Production
$93.5-117.9k
2-3 days a week in office (Madison Avenue, New York)
Personalised mental healthcare
Be an early applicant
Personalised mental healthcare
1001+ employees
Be an early applicant
$93.5-117.9k
2-3 days a week in office (Madison Avenue, New York)
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- This role is ideal for a lifecycle marketer who is energized by hands-on production work and wants to grow their craft in a fast-moving, high-stakes environment
- 3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on campaign execution
- Experience building in Iterable or a comparable lifecycle platform (Braze, Customer.io); Iterable strongly preferred
- Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals
- Strong attention to detail and comfort managing multiple builds simultaneously
- Organized and proactive, surfaces blockers early and closes the loop without being asked
- Eager to learn production best practices and grow toward greater ownership over time
- Experience in B2B SaaS, PLG, or B2B2C environments preferred
- If this role excites you, we encourage you to apply
What the job involves
- Spring Health is looking for a Lifecycle Marketing Manager, Campaign Production to support the execution of our member lifecycle marketing programs
- This role works within the production engine of the lifecycle team, building and launching campaigns in Iterable, executing customization requests from our B2B customer base, and maintaining high quality across a growing volume of campaign work
- This is an individual contributor role that reports to the Director of Lifecycle Marketing and works closely with the Campaign Production Lead
- You'll support lifecycle strategy execution, partner with our external agency, and help translate lifecycle strategy into polished, high-performing campaigns
- You're detail-oriented, take pride in getting builds right, and stay organized under pressure
- Execute campaign builds in Iterable across ad-hoc sends, multi-step journeys, and triggered programs, working within architectures and frameworks established by the Production Lead
- Support the customization queue by building and QA'ing customization requests
- Apply segmentation, personalization logic, and conditional content as defined in briefs and templates
- Maintain and contribute to QA checklists, ensuring every build is reviewed against a consistent bar before it reaches a member inbox
- Support agency-managed work by reviewing outputs and flagging quality or spec concerns for the Lead to address
- Document campaign builds, segment logic, and content decisions to support team knowledge and repeatability
- What success looks like in this role:
- Campaign builds are accurate, on time, and pass QA with minimal rework
- Customization requests are executed cleanly within defined scope and SLAs
- Builds consistently use modular library components rather than creating one-off solutions
- Lifecycle team and stakeholders can trust this role to own standard production end-to-end with minimal oversight
- Cross-functional partners (Creative, Content, CS) find this role communicative and reliable
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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