Lead Designer, Sakara Life
3 days a week in office
Organic meal deliveries and supplements
Open for applications
Organic meal deliveries and supplements
101-200 employees
Open for applications
3 days a week in office
101-200 employees
Company mission
Sakara Life's mission is to transform lives through the power of plants as medicine.
Role
Who you are
- You’re a creative problem solver who excels at transforming brand identity into captivating, functional designs across digital, print, and packaging
- You thrive in managing multiple projects, consistently delivering high-quality results under tight deadlines
- Collaboration is second nature to you, and you work effectively with cross-functional teams to deliver cohesive visuals that align with business goals
- Inspired by health and wellness, you are passionate about creating designs that resonate with an engaged, purpose-driven audience
- Bachelor’s degree in Design, Digital Design, Fine Arts, or a related field
- 7+ years of graphic design experience, with a portfolio showcasing exceptional work across both digital and print
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Figma or Sketch is a requirement
- Strong understanding of typography, composition, color theory, and design fundamentals
- Knowledge of print production and file setup for various media formats
- Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment
- Proven experience coaching or managing junior designers or freelancers
- A balance of creativity and strategic thinking, with an ability to leverage data-driven insights in design
- Strong collaboration and communication skills; thrives in cross-functional teams
- Passion for health, wellness, and creating designs that inspire and empower audiences
What the job involves
- Reporting to: VP, Creative
- We’re seeking a Lead Designer to elevate Sakara Life’s digital and visual presence while shaping the future of our growing wellness brand
- In this role, you will lead the creation of user-centered designs across digital platforms (website, email campaigns, social media) and contribute to print and packaging design
- Partnering with Marketing, Product Development, and eCommerce teams, you’ll deliver innovative visuals that enhance user experiences, drive engagement, and reflect Sakara’s unique aesthetic
- Staying ahead of design trends, you bring fresh, innovative ideas to your work while maintaining a detail-oriented approach to elevate design standards and ensure brand consistency
- Design engaging assets for campaigns, social media, email, web, packaging, and print
- Collaborate with creative and cross-functional teams to maintain cohesive brand storytelling
- Work on projects from concept development to final production, ensuring designs meet brand standards and business goals
- Develop and implement brand guidelines for a unified visual identity
- Manage multiple projects, meeting deadlines in a fast-paced environment
- Stay on top of design trends to keep the brand relevant and innovative
- Build a template library for efficiency and consistency
- Conduct A/B testing to optimize designs for performance and conversion
- Oversee photo and video editing for marketing and digital assets
- Create impactful packaging that elevates the consumer experience
- Mentor and guide junior designers, fostering growth and creativity
Our take
The number of companies offering meal delivery services has grown dramatically in recent years, with many of these companies focussing on providing nutritious alternatives to unhealthy fast-food products. However, such food products often follow a one-size-fits-all approach to nutrition, leaving customers to shop elsewhere to supplement their personal nutrition goals.
Sakara Life provides nutrition-focussed organic meal deliveries, designing its meal plans to be nutrient-dense, plant-rich, made from fresh whole foods, and customizable. The company also sells a range of supplement products such as powders focused on specific dietary requirements such as metabolic health, probiotic formulas, sleep, prenatal development, and hydration.
Whilst it is undeniable that the company faces competition from the many existing companies offering nutrition-focussed meal deliveries, Sakara Life has managed to stand out by building a strong network of partnerships with a large number of beauty and wellness brands. This strategy has paid off handsomely, boosting its marketing presence and now accounts for a large and growing chunk of its sales. As margins are thin in the direct-to-customer meal prep industry, this gives it a solid advantage against competitors in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$15m
SERIES B
Jan 2016
$4.8m
SERIES A
Total funding: $19.8m
Company benefits
- Sakara meals
- Health insurance
- 401k Plan
- Generous vacation policy
- Annual team retreat
- Sakara family fitness (in-office yoga, meditation and fitness classes)
- Wellness experts, business thought leaders, and those that inspire us
Company HQ
SoHo, New York, NY
Leadership
Danielle DuBoise
(Executive Chair & Co-Founder)Completed training as a Certified Holistic Health Coach through the Institute for Integrative Nutrition in 2011.
Whitney Tingle
(Executive Chair & Co-Founder)Experience as Sales and Marketing Associate for Merlin Securities from 2008 to 2009. Marketing Executive and Business Developer for R.E. Davis Group from 2009 to 2010.
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