Senior Manager of Marketing Analytics, Wonder
$157.5k
+ Equity
Extraordinary food that comes to you
Job no longer available
Extraordinary food that comes to you
501-1000 employees
Job no longer available
$157.5k
+ Equity
501-1000 employees
Company mission
To remake the relationship Americans have with food by revolutionising home dining.
Role
Who you are
- The ideal candidate will possess strong proficiencies in DTC funnel and channel optimization; marketing measurement; campaign analysis; marketing data strategy and technology
- The Sr Manager must be able to influence by effectively communicating and translating complex analytical findings into digestible, actionable insights and recommendations
- BS in a quantitative (STEM) discipline such as quantitative marketing, statistics, marketing analytics or mathematics; MBA, MS Marketing Analytics is a plus
- 3+ years of experience performing marketing analysis in a DTC and/or subscription business, including deep experience and proficiency with marketing measurement, data strategy and marketing technologies
- Experience with developing and managing internal channel attribution frameworks
- Demonstrated experience working with large transactional databases in cloud or SQL environments using advanced SQL, python or R
- Experience partnering with Engineering to drive DTC and/or Marketing data strategy
- Proficient user of Google Analytics, Amplitude and reporting platforms such as Tableau, PowerBI, Looker
- Ability to see the big picture and “tell the story” behind the data to drive consensus and action
- Comfortable dealing with ambiguity and demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions
What the job involves
- The Sr Manager of Marketing Analytics will play a key role in the growth of the Blue Apron Analytics and Optimization team
- The Sr Manager will be accountable for the development and execution of analytic roadmaps to unlock insights that drive improvements in full-funnel marketing performance and shape marketing growth strategies
- The Sr Manager will partner with Marketing to enhance and evolve measurement and analytic capabilities to continually optimize the effectiveness of investments in pursuit of aggressive acquisition goals
- The candidate will also partner with Finance to inform marketing plans related to channel spend, promotions and acquisition targets
- The candidate will be expected to play a hands-on, mentorship role within the team while providing analytical thought partnership and collaboration across all levels of the marketing organization
- Partner with Marketing to identify critical business questions and translate them into the actionable marketing learning agenda with a focus on acquisition drivers across channels, campaigns, promotions, site experience and physical product
- Manage the marketing testing roadmap in collaboration with channel owners and ensure tests are designed and executed with analytical rigor
- Continue to evolve and improvement the marketing measurement framework to gain a deeper understanding of channel interactions and the incremental impact of marketing investments (channel, subchannel, promotions) on business outcomes (brand, acquisition, engagement) via channel attribution and MMT
- Integrate source-level LTV into the measurement framework to ensure CAC targets are defined and operationalized at the channel/subchannel level
- Develop and maintain comprehensive marketing/acquisition dashboards and visualizations to enable leadership to monitor performance and trends across the full portfolio and at the channel, subchannel, campaign levels
- Support Marketing needs related to channel planning and risk/opportunity assessment including opportunity sizing, pacing and performance; drivers of plan variance; impact of mix; channel expansion
- Drive marketing data strategy and governance to ensure accurate and actionable data for segmentation, targeting, measurement and decision making
- Ensure compliance with data privacy regulations and industry best practices in marketing data handling and system usage
Application process
- We look forward to hearing from you!
- We'll contact you via email or text to schedule interviews and share information about your candidacy
Our take
Food delivered to your door often gets cold and soggy as it travels in a courier's bag from restaurant to home. Using Wonder, customers order food from a mobile app, which is cooked in a truck right outside your door. Their aim is to improve the standard of home-delivered food, both the quality of product – working with world renowned chefs – and the experience itself.
Wonder has received fair criticism surrounding poor environmental consideration, as each kitchen/van sits idle with the engine running whilst food is prepared. A study by the US Department of Energy found that banning the unnecessary idling of personal vehicles would be the same as taking 5 million vehicles off the roads.
In spite of this, Wonder has sustainability strategies involving food sourcing, reducing food waste, sustainable packaging, and, notably, an emissions-neutral fleet. Wonder has received enormous funding bringing it to a valuation of $3.5 billion, and the number of vans distributed across North America is expected to multiply exponentially.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2025
$600m
LATE VC
Mar 2024
$700m
LATE VC
Total funding: $2.1bn
Company benefits
- 401k with employer match
- Medical, dental, vision
- Health savings account with employer match
- 100% employer paid life insurance
- 2x pay if you work on holidays
- Learning and development opportunities to advance your career
- Wonder offers hourly employees stock options
Company HQ
World Trade Center, New York, NY
Leadership
Marc Lore
(CEO & Founder)Has previously (co-)founded the following companies: Global Association of Risk Professionals, The Pit, Quidsi, Jet.com, Mojo, Wizard and City of Telosa.
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