Senior Manager of Growth Marketing, Empathy
$170-180k
+ Stock options
3 days a week in office (Flatiron, NY)
Grieving support platform
Be an early applicant
Grieving support platform
101-200 employees
Be an early applicant
$170-180k
+ Stock options
3 days a week in office (Flatiron, NY)
101-200 employees
Company mission
To make care as practical as it is compassionate - partnering with employers, insurers, and financial institutions to deliver scalable support that eases emotional burdens, simplifies complex logistics and empowers families to move forward with clarity and resilience.
Role
Who you are
- The ideal candidate has experience leading growth or performance marketing in a B2B and B2B2C environment, managing both internal teams and external agencies, and translating partner journeys into scalable acquisition programs
- 7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments
- Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization
- Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels
- Experience managing and mentoring internal teams, including specialists and managers, and overseeing external agencies
- Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys
- Ability to translate partner and user insights into scalable acquisition strategies
- Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams
- Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution
What the job involves
- The Senior Manager, Growth Marketing will own Empathy’s paid media, digital growth, and performance marketing programs across our B2B2C ecosystem. This person will be responsible for driving revenue, pipeline, and user acquisition through integrated campaigns across paid channels (LinkedIn, Meta, Google, display/retargeting) and owned digital properties
- This role blends strategic leadership, hands-on execution, and analytical rigor
- This role will manage a team including a Web Lead, Growth Marketing Specialist, and AEO/SEO Manager, as well as oversee our performance marketing agency
- Own Empathy’s paid media strategy and execution across paid digital channels including but not limited to, LinkedIn, Meta, Google, display/retargeting, and direct media buys
- Oversee the AI‑Powered Search & Content Optimization Lead Manager and Web Lead to ensure on-site optimization, organic search performance, and landing page experience support overall acquisition and enrollment objectives
- Build and optimize full-funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics
- Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets
- Lead, mentor, and develop the internal growth marketing team (Web Lead, Growth Marketer, AEO/SEO Manager), providing clarity on priorities, KPIs, and execution standards
- Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix
- Collaborate with Marketing Ops & Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement
- Partner with the design team to ensure creative across channels is consistent with Empathy’s brand but drives measurable business results
- Stay current on trends in paid media, SEO/AEO, Web optimization, and digital privacy, translating insights into actionable strategies
Our take
Grieving for a loved one is one of the most challenging things many people have to do in their life. Amongst the emotional strains of loss, losing someone often comes with an extreme amount of financial, legal and administrative responsibility. Empathy is a platform offering holistic support to families navigating the complexities of loss.
Founded in 2020, the platform and mobile app blends human care with innovative technology to address the multifaceted challenges of grief, estate settlement, benefits and probate. What sets Empathy apart is this comprehensive approach, providing personalised guidance, emotional grief resources, and practical tools through partnerships with employers and life insurers.
A recent round of funding underscores the company’s growing impact, with support from prominent investors and industry leaders. Empathy's success lies in its ability to fill a critical gap in traditional support systems, offering compassionate care that goes beyond financial assistance, and providing invaluable support during life's most difficult moments.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
May 2025
$72m
SERIES C
Mar 2024
$47m
SERIES B
Total funding: $162m
Company benefits
- Premium Healthcare - Medical insurance with an option for $0 deductible & monthly payment, plus vision and dental benefits
- Paid Time Off - Four weeks of paid vacation time, in addition to federal holidays and paid sick leave
- Parental Leave - Paid leave for new and expecting parents with flexible extension and return to office options
- Bereavement Care - Flexible leave and premium access to the Empathy platform for employees, friends, and family dealing with loss
- Financial Wellness - Company-sponsored 401(k) retirement plans with up to 4% employer match for US employees
- Stock Options - Competitive equity offerings for all employees to share in the success of the company
Company HQ
Flatiron District, New York, NY
Leadership
Ron Gura
(Co-Founder & CEO)Previously worked as SVP of Product for WeWork and Product Director/GM for eBay. Also Co-founded The Gifts Project (Acq. by eBay).
Yonatan (Yon) Bergman
(Co-Funder & CTO)Previously the VP of Engineering (Mobile Engineering Manager) of PayPal, and Engineering Manager at eBay.
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